Health Tourism Consulting
A leader in health tourism & medical travel development around the world for decades, Stackpole & Associates uses science-based, strategy-driven research, consulting, training, planning, and organizational development to provide corporate, governmental, and small business practices with effective pathways to move to the next level rapidly, efficiently, and affordably. Our commitment is to produce the highest possible value for our clients through our combined intelligence, integrity, resources, and quality.
Contact us today and let Stackpole & Associates help take your organization to the next level.
The Marketing Handbook for Health Tourism
Global healthcare markets are in upheaval with the novel coronavirus & COVID-19 pandemic.
The challenges and opportunities for destinations, and providers of wellness, evidence-based therapeutic and healthcare services have never been more complicated!
Established places and businesses are looking for ways to remain competitive, and new entrants to these markets are looking for paths to success. The Marketing Handbook for Health Tourism offers practical, applicable insights for all these audiences.
Services
Market Research
We work closely with clients to design and implement approaches that clients accept and trust, and produce bottom line results.
Strategic Planning
We provide expert guidance in crafting compelling marketing strategies and plans tailored to the unique needs of healthcare, health tourism, and aging services organizations.
Marketing
Stackpole & Associates specializes in industry-specific Direct to Consumer (D2C) and Business-to-Business (B2B) marketing solutions.
Sales
Stackpole & Associates designs, implements and monitors the effectiveness of sales systems built around the applications of key influence factors.
Organizational Development
Stackpole & Associates works with its clients to map out, understand, and effectively manage cultures.
Training
Stackpole & Associates offers a variety of training options that can be to suit your needs.
What Our Clients Say
“The training was excellent! We learned a lot and we are super excited to start using all his recommendations.”
“Irving had to deliver some tough data and did it very effectively. Great language and conversational style.”
“Stackpole Associates truly provided us with a ‘one stop shop’ suite of marketing services and gave us all the value we could have hoped for in a working relationship.”
Resources
Medical Tourism: “Real Traction” or “The End”?
My colleague, Arlen Myers recently wrote in his blog, “When will medical tourism get real traction?” As always, Dr. Myers makes thoughtful observations and suggestions. The typical dynamics of market lifecycles suggests that for significant adoption (“traction”), a new product or service must “cross the chasm” between early adoption and mainstream acceptance. This market lifecycle […]
The Importance of Market Research in Your Health Tourism Branding
“If you don’t know where you’re going, any road will get you there.” – LEWIS CARROLL __________________________________________________________________ Branding in health tourism, as in every business, is extremely important. Unclear or poorly thought out branding limits success and may lead to failure. Carefully planned and well-executed branding are critical ingredients to success. Effective branding will help […]
Perceptual Mapping in Medical Travel
Improve your competitive position in the medical travel and health tourism markets through perceptual mapping
Pricing Your Services in Health Tourism, PT 2
This is a continuation of an earlier article Pricing Your Services in Health Tourism, PT 1. PRICE AND VALUE IN HEALTH TOURISM Price and value are different, and each is important for pricing your health tourism services. Value is the benefit of goods or services derived by purchasers. If your customers are purchasing a week […]
Pricing Your Services in Health Tourism, PT 1
Price influences who buys and how much of a service is consumed. In general, when services are very inexpensive, we expect that more people will purchase them, and when services are very expensive, they are considered exclusive and fewer people purchase them. This rule also applies in health-related services as well as in dental and […]