Health Tourism Consulting
Health Tourism Consulting
A leader in health tourism & medical travel development around the world for decades, Stackpole & Associates uses science-based, strategy-driven research, consulting, training, planning, and organizational development to provide corporate, governmental, and small business practices with effective pathways to move to the next level rapidly, efficiently, and affordably. Our commitment is to produce the highest possible value for our clients through our combined intelligence, integrity, resources, and quality.
Contact us today and let Stackpole & Associates help take your organization to the next level.
A leader in health tourism & medical travel development around the world for decades, Stackpole & Associates uses science-based, strategy-driven research, consulting, training, planning, and organizational development to provide corporate, governmental, and small business practices with effective pathways to move to the next level rapidly, efficiently, and affordably. Our commitment is to produce the highest possible value for our clients through our combined intelligence, integrity, resources, and quality.
Contact us today and let Stackpole & Associates help take your organization to the next level.
The Marketing Handbook for Health Tourism
Global healthcare markets are in upheaval with the novel coronavirus & COVID-19 pandemic.
The challenges and opportunities for destinations, and providers of wellness, evidence-based therapeutic and healthcare services have never been more complicated!
Established places and businesses are looking for ways to remain competitive, and new entrants to these markets are looking for paths to success. The Marketing Handbook for Health Tourism offers practical, applicable insights for all these audiences.
Services
Services
Market Research
We work closely with clients to design and implement approaches that clients accept and trust, and produce bottom line results.
Strategic Planning
We provide expert guidance in crafting compelling marketing strategies and plans tailored to the unique needs of healthcare, health tourism, and aging services organizations.
Marketing
Stackpole & Associates specializes in industry-specific Direct to Consumer (D2C) and Business-to-Business (B2B) marketing solutions.
Sales
Stackpole & Associates designs, implements and monitors the effectiveness of sales systems built around the applications of key influence factors.
Organizational Development
Stackpole & Associates works with its clients to map out, understand, and effectively manage cultures.
Training
Stackpole & Associates offers a variety of training options that can be to suit your needs.
What Our Clients Say
“The training was excellent! We learned a lot and we are super excited to start using all his recommendations.”
“Irving had to deliver some tough data and did it very effectively. Great language and conversational style.”
“Stackpole Associates truly provided us with a ‘one stop shop’ suite of marketing services and gave us all the value we could have hoped for in a working relationship.”
Resources
Fact versus fiction in medical tourism
Irving Stackpole speaks to experts about the myths and realities behind the post-pandemic boom in medical tourism, exposing inflated claims, fuzzy definitions, and the need for data-driven realism in a fragmented global market Medical tourism is again being celebrated post-Covid-19 as a “booming industry”, promoted with breathtaking numbers that promise massive economic benefit. However, behind […]
Segmentation Strategies for Growth
The cross-border trade in wellness, health, and medical services has evolved from a niche market into a global phenomenon. With the global markets projected to reach $87.33 billion by 2030, understanding how to effectively market different segments within this expansive ecosystem has become crucial for providers, destinations, and intermediaries alike. Drawing insights from decades of […]
CONFLICTED ASSUMPTIONS: INDIA’S MEDICAL VALUE TRAVEL MARKETING MESSAGES
The chronology of the Indian government’s marketing communications rhetoric about medical services exports (commonly referred to as “medical tourism”) from 1990 to 2024 reveals a clear evolution from basic economic liberalization to global leadership positioning. These marketing messages have progressed through distinct phases, consistently emphasizing cost advantages, quality claims, and international competitiveness. It has also […]
Patient Trust: The Currency in Health Tourism
In the global health tourism marketplace, reputation is everything. Patients crossing borders for medical care or wellness services face unique risks—unfamiliar regulations, cultural differences, and concerns about continuity of care. What reassures them? Trust. Trust is the currency in health and medical tourism. For executives, investing in credibility, transparency, and patient experience isn’t just a […]
Crisis or Catalyst? Rewriting U.S. Healthcare’s Global Future
Building Resilience and Global Relevance for U.S. Healthcare As the global health landscape grows increasingly complex, U.S. hospitals face new pressures that extend far beyond patient mobility. Domestic policy shifts, funding uncertainty, and geopolitical volatility are reshaping the context in which U.S. providers engage internationally. Recent reductions in federal research funding—particularly through the NIH— have […]
Strategic Recommendations for U.S. Providers
From Travelers to Partners: Redefining Global Health Strategy For decades, U.S. hospitals equated international patient programs with medical tourism—a model centered on facilitating the travel, treatment, and return of individual patients. This transactional approach once delivered strong margins and global prestige. But as international mobility slows and competition intensifies, it’s no longer sufficient. To remain […]