For Information About COVID – 19 Click Here

Healthcare Marketing & Research Publications

Stackpole & Associates publishes periodic articles on a range of topics for marketing healthcare services, increasing customer satisfaction and employee training in today’s professional environment.

Stackpole & Associates spoke at various event. Check out our Presentation page.

Latest Publications:

“Looking around the corner: COVID‐19 shocks and market dynamics in US medical tourism” (June 2021)
by Irving Stackpole, Elizabeth Ziemba and Trisha Johnson T, Int J Health Plann Mgmt.
Link to Article

“Post-pandemic marketing…Really?” (June 2021)
by Irving Stackpole, ACHCA
Link to Article

The Marketing Handbook for Health Tourism

” The Marketing Handbook for Health Tourism” (March 2021)
by Irving Stackpole and László Puczkó 
Link to book

“How digitization leads to democratization” (March 2021)
by Irving Stackpole, ACHCA.
Link to Article

Long Term Care Resources

“Failure to thrive – the diagnosis in long term care” (December 2020)
by Irving Stackpole, ACHCA.
Link to Article

Medical Tourism

“Planning for pauses in Demand” (September 2020)
by Irving Stackpole and Elizabeth Ziemba, IMTJ.
Link to Article

“Protecting Your Medical Travel Brand from Covid-19” (May 2020)
by Irving Stackpole, IMTJ.
Link to Article

Long Term Care Resources

“Marketing Futures” (March 2020)
by Irving Stackpole, ACHCA.
Link to Article

Long Term Care Resources

“Marketing healthcare in times of trouble” (December 2019)
by Irving Stackpole, ACHCA.
Link to Article

Long Term Care Resources

“Waiting for the wave: Demand for long-term care” (June 2019)
by Irving Stackpole, ACHCA.
Link to Article

“Obstacles and Opportunities In American Healthcare” (March 2019)
by Elizabeth Ziemba & Irving Stackpole, IMTJ.
Link to Article

“Why Don’t US Health Insurance Plans Include Medical Travel?” (October 2018)
by Elizabeth Ziemba & Irving Stackpole, IMTJ
Link to Article

Older Publications:

If interested in the content listed below, please contact us to obtain a copy.

“Doctors’ Attitudes Toward Subacute Care: Strategies for Strengthening Relationships to Improve Referrals”
by Irving Stackpole and Elizabeth A. Ziemba, Subacute Care Today

“Industry Benchmarks Emerge”
by Irving L. Stackpole and William J. Nowell, Assisted Living Today ALFA’s National Resident Satisfaction

“The Science of Marketing Senior Living Communities”
by Irving Stackpole, Briefings on Assisted Living

“When Happy Customers Walk Away: The Satisfaction-Loyalty Disconnection”
by Irving Stackpole, Briefings on Assisted Living

“Cultivating Physician Referral Resources”
by Irving Stackpole and Elizabeth Ziemba, Provider

“The Science of Marketing in Long-Term Care”
by Irving Stackpole, Briefings on Long-Term Care Regulations

“7 Ways to Influence Assisted Living Communities”
by Irving Stackpole Assisted Living Business News

“Sell Your Facility Without Selling Your Soul”
by Irving Stackpole, Assisted Living Business News

The national “Salary Survey Results”
by Irving Stackpole, Assisted Living Facilities, Opus Communications

“Investing in People Survey Report”
by Irving Stackpole, ALFA (MA Chapter)

“Why Happy Customers Walk Away”
by Irving Stackpole and Elizabeth Ziemba, Provider

“Taking the Pulse of Employees”
by Irving Stackpole and Elizabeth Ziemba, Provider

“Customer service surveys: a key step in achieving customer satisfaction”
by Irving Stackpole, Caring Times

“Keeping CSCI at Bay”
by Irving Stackpole, Care Management Matters

“Growing Trends in Assisted Living: Planting the seeds for success and beyond”
by Irving Stackpole, Advance for Long-Term Care Management

“Next Stop all change”
by Irving Stackpole, Care Management Matters

“Medical Tourism for Hotels – Are You Ready for the Challenges”
by Irving Stackpole, 
Costa Rican Hoteliers Association

“Web Marketing Explained”
by Jason Summerfield and Elizabeth Ziemba, Care Management Matters

“Effective Email Campaigns”
by Jason Summerfield and Elizabeth Ziemba, Care Management Matters

“Hallmarks of a Great Website”
by Jason Summerfield and Elizabeth Ziemba, Care Management Matters

“Medical Tourism Visas: Successfully Tackling Immigration Issues”
by Irving Stackpole

“Managing the Media”
by Irving Stackpole & Elizabeth Ziemba, Care Management Matters

“It’s Not What You Say, It’s What People Hear”
by Irving Stackpole & Elizabeth Ziemba, Care Management Matters

“The 5 P’s of Marketing – Making Your Marketing P-P-P-P-P-Perfect”
by Irving Stackpole, Care Management Matters 

“Customer Service for Assisted Living – Training Manual”
by Irving Stackpole, Assisted Living Federation of America (ALFA)

“Leadership & Motivation Survey”
by Irving Stackpole, Integrated Care Network

“Recreational and Medical Tourism & Retirement Living: Opportunities & Challenges for Tourism Professionals”
by Irving Stackpole 

“A Marketing Check Up for Healthcare and Human Service Organizations” 
by Irving Stackpole 

“The Science of Marketing Senior Living Communities”
by Irving Stackpole 

“Understanding Influence: Ethical Sales Skills for Healthcare Professionals”
by Irving Stackpole

“Pressuring Sales Staff To Stretch The Truth Doesn’t Pay Off”
by Irving Stackpole

“Diagnosis & Treatment of Alzheimer’s and Related Disorders in Long Term Care Facilities”
by Irving Stackpole

If you or your organization is interested in republishing or syndicating any of these articles, please contact us for additional information.

Stackpole & Associates spoke at various event. Check out our Presentation page.

Share this page

Looking for an outstanding business consultant?