Stackpole & Associates specializes in industry-specific Direct to Consumer (D2C) and Business-to-Business (B2B) marketing solutions. Here are just a few of our key capabilities:
- Developing communications which gain attention of the intended audience(s), and which influence behavior and perception
- Sourcing and project management of communications materials development, creation, distribution and use
- Measuring consumer / customer behavior, satisfaction with and perception of services
- Determining how services are evaluated by consumers and / or customers, and translating these into action
- Integrating traditional offline marketing methods with targeted digital strategies
- Translating measurements and observations – statistical analysis / data analytics – into actionable recommendations and understandable insights
- Designing systems and implementing change, paying particular attention to organizational dynamics and change management
- Training in marketing and sales skills, and principles of behavior management
Marketing Resources for Health Tourism, Aging Services, and Healthcare
Perceptual Mapping in Medical Travel
Improve your competitive position in the medical travel and health tourism markets through perceptual mapping
How to Handle Brand Recovery in Health Tourism
Sometimes bad things happen. For your service organization, the bad event can range from a poor service experience to serious injury and even death. And sometimes bad events are outside of your control: global pandemic, natural disasters, conflict, or war. How brand managers respond to these situations makes an enormous, even existential difference. Brand recovery, […]
The Long Crisis in Long-Term Care Staffing
The long-term care sector, reeling from one crisis to another because of the pandemic, is in the midst of the worst staffing crisis ever. We know this empirically, because long-term care centers are unable to admit patients or residents because they are unable to staff up to meet those patient’s needs. More information about this […]
Transitions of Care – Marketing Value with Data
The value equation – the major market shift The fundamental shift which is occurring in healthcare at large, and post-acute care, is placing cost and quality in the same equation – this is value. Outcome / Price = Value In a period of market decline such as we are now experiencing, post-acute care providers must be involved […]
Long Term Care Staffing: Keep the Grinch away
The long term care staffing crisis derives from decades of problems. Just as supply chain disruptions will leave Santa Claus’ Amazon-labeled sack much lighter this year, how can we keep the Grinch away from our long term care staff? The supply chain of frontline caregivers in long-term care is at a very precarious point in […]
Zombie Nursing Homes: Too important to fail?
Zombie nursing homes are at large in the US, although we haven’t yet acknowledged them. These are nursing homes that have enough money to scrape by, but not enough to re-invest or withstand an economic shock. According to Investopedia: Zombies are companies that earn just enough money to continue operating and service debt but are unable to […]
Post pandemic marketing… really?
Post pandemic marketing… really? Since the public health emergency was declared in the US on February 3, 2020, the consequences on nursing homes (SNFs) and assisted living (ALs) have been severe. As we try to emerge, those of us in congregate care are beginning to have patients / residents trickle back into our buildings. A […]
Rip It Up & Start Over in Long-Term Care
Long-term care is unattractive, inaccessible and unaffordable – time to rip it up, and start over.
Technology & Person-Centered Care: Gateway or barrier?
The future of the engaged patient after COVID-19
What to Say When the News is Bad: Crisis Communications
We need the basics of crisis communications in congregate long term care.