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News & Events

Stackpole & Associates monitors healthcare news and respond to events, keeping our customers and clients informed of trends. Stay up to date with Health Tourism News. 

Stackpole & Associates is hosting a series of long-term care and health tourism webinars. For more information click here

July 13th 2022

Cardinal Health Retail Business ConferenceIrving will be presenting live at the RBC session on July 13th, at 4pm in Las Vegas. The presentation is titled: Selling Your Long-Term Care Services (Without Selling Your Soul. 

Click here for more information.

June 17th 2022

International Health Sciences and Management Conference (IHMC)

Medical Tourism: The future hybrid modes of cross-border trade in medical services. 

Medical tourism has endured long-lasting demand and supply-side shocks, along with the convergence of telehealth, digital health and mobile/wearable devices. These disruptions will have effects on future of the markets for cross-border trade in medical services – medical tourism.

Further on-again, off-again travel restrictions, local waves of variant infections and hospitalizations, as well as the invasion of Ukraine have disrupted the demand/supply relationship in these markets.

Irving Stackpole will be discussing The future hybrid modes of cross-border trade in medical services at the International Health Sciences and Management Conference (IHMC) on June 17th.

Learn more here

March 10th -11th 2022

Medical Korea 2022 Conference

Irving Stackpole  will be speaking at the Medical Korea 2022 Conference on 11th March 2022. Read more here  and watch the recording here.

December 1st 2021 at 2.00 PM CET

EPIC WEBINAR: High Tech & High Touch: New Markets, New Patient Expectations

Speaker on this webinar will be: Joao Bocas, the Wearables Expert who will talk about the convergence of portable sensors and remote devices in the domains of health, wellness and medicine and Jos de Blok who will talk about the new consumer and how to empower organizations to meet the new expectations of healthcare consumers/patients.

This program will look at:

  • The future of modern nanotechnology in remote monitoring and telehealth
  • The ways demand / supply in healthcare has shifted
  • How has the pandemic affected consumers’ (patients’) expectations’
  • What are / will be the key performance indicators (KPIs) for patient experiences
  • In what ways should providers adapt to the emerging consumer / patient trend

Visit the Epic website to sign up to this free online webinar.

16 – 18 November 2021, insigHT2021 Conference insigHT2021

COVID-19 pandemic has taken the center stage of the world for the past one year. Industries at large have been impacted; healthcare travel included.

As the world slowly recovers from the pandemic, borders are hoped to be gradually opened towards the end of 2021 or early 2022. With vaccination programmes rolled out aggressively across the world, MHTC envisages healthcare travel to show early signs of recovery from 2022 onwards. Global healthcare travel industry remains RESILIENT to manoeuvre through these uncertainties. In FORGING ahead, it is crucial for regional players to join effort, convene and shape future business of healthcare travel together.

Irving Stackpole will both be speaking at the Presenting at insigHT2021 Conference, 16 – 18 November 2021.

To view the program and register please visit the website:

November 8th – 11th. 44th World Hospital Congress, IHF International Hospital Federation

Join me at the 44th World Hospital Congress by the IHF International Hospital Federation

The Congress is a unique global forum that brings together International Hospital Federation members and leaders of hospitals, health services, and healthcare organizations to discuss key drivers of national and international policy, management, financial trends and solutions. Through this forum multidisciplinary exchange of knowledge, expertise and experiences are facilitated, together with dialogue on best practices in leadership, management and service delivery.

I will be speaking on Day 2 discussing: “The Impact of COVID-19 on healthcare travel and its future prospects” with Dr. Fawzi Al-Hammouri, Dr. Antoni Arias-Enrich, João Bocas and Dr. Prem Jagyasi.

See the full program here:

4th & 5th November 2021
9th Crikvenica International Health Tourism Conference

Irving Stackpole and Elizabeth Ziemba will both be speaking at the Crikvenica Health Tourism conference

For more information please visit the website:

August 23rd, USCIPP Annual Meeting

Presenting with Elizabeth Ziemba on the topic of “Trends Impacting Healthcare Globalization”.

Virtual USCIPP annual meeting taking place this August 23 through 26 with the overriding theme: “digital health.”

Registration will open soon.


July 15th 2021, Live Webinar for Cardinal Health Retail Business ConferenceCardinal Health Retail Business Conference

Irving will host a live webinar entitled, “ Long-Term Care Market Overview— Looking Back to Look Ahead”

From virus devastation to staff hesitancy to get the COVID-19 vaccine and everything in between – the long-term care industry has been hard hit during the pandemic. More patients are aging at home and are less likely to turn to a facility, and facility operators must find new ways to position themselves in the market and boost census rates. Long-term care expert, Irving Stackpole, will give a birds-eye view of the changes we expect to see in the long-term care marketplace, highlighting opportunities for LTC pharmacies to grow their businesses.

June 9th 2021 , On-demand recording for AmerisourceBergen ThoughtSpotAmerisourceBergen ThoughtSpot

Irving presented a workshop entitled, “ Opportunities for Long-Term Care Pharmacies in 2021” This workshop helped Pharmacist and Pharmacy Technician to: Discuss industry trends, including the impact of the pandemic, Describe developing policies and market changes for 2021 and beyond that may affect your pharmacy and Discuss operational considerations around vaccines, delivery, and opportunities to help meet facility needs.

06 June 2021
The International Journal of Health Planning and Management features an article by  Irving Stackpole, Elizabeth Ziemba, Tricia Johnson, titled:

Looking around the corner: COVID-19 shocks and market dynamics in US medical tourism. 


Patients have historically travelled from across the world to the United States for medical care that is not accessible locally or not available at the same perceived quality. The COVID‐19 pandemic has nearly frozen the cross‐border buying and selling of healthcare services, referred to as medical tourism. Future medical travel to the United States may also be deterred by the combination of an initially uncoordinated public health response to the pandemic, an overall troubled atmosphere arising from widely publicized racial tensions and pandemic‐related disruptions among medical services providers. American hospitals have shifted attention to domestic healthcare needs and risk mitigation to reduce and recover from financial losses. While both reforms to the US healthcare system under the Biden Presidency and expansion to the Affordable Care Act will influence inbound and outbound medical tourism for the country, new international competitors are also likely to have impacts on the medical tourism markets. In response to the COVID‐19 pandemic, US‐based providers are forging new and innovative collaborations for delivering care to patients abroad that promise more efficient and higher quality of care which do not necessitate travel.

Read the full text here

June 24th 2021 at 09.40 GMTPrivate Healthcare Summit
The future of the international patient market

Mr. Irving L. Stackpole
Mohd Daud Mohd Arif, Malaysia Healthcare Travel Council
Philip Luce, Cromwell Hospital 
Keith Pollard, LaingBuisson 

Reset and Recovery. How has the global pandemic impacted the private healthcare sector and how are healthcare providers looking to rebuild their business?

This conference runs across two half days on 23rd and 24th June, and will be looking at the recovery of businesses post-COVID. We will take a look at how the global pandemic has impacted the private healthcare sector and how healthcare providers are looking to rebuild their business. There seems to be no question that patients are willing to go private for their treatment, but how well can the sector accommodate them? We will look at the changing model of private healthcare and the future for the international patient market. The 2021 Summit will feature contributions from the opinion leaders and entrepreneurs who will lead the industry’s response to change.

Irving Stackpole will both be speaking at the Private Health Care Summit on the 24th of June 2021, 09:40 am with Mohd Daud Mohd Arif, Philip Luce and Keith Pollard.

The future of the international patient market
· How will COVID-19 reshape medical travel
· Lessons from Malaysia
· London healthcare – Collaboration or competition
· Questions to panel

To view the program and register please visit the website:

June 1st 2021 Irving Stackpole, President of Stackpole & Associates Joins the Board of MediGence.


Irving Stackpole, President of Stackpole & Associates Joins the Board of MediGence. Working more closely with a long-time client to help patients access the best international medical treatment options. Read the press release here

“New models of accessing care for the Aging Adult Population”
CMSNECMSNE, May 5, 2021
New models of accessing care for the Aging Adult Population – Panel – On Demand Webinar. This is session I of CMSNE’s 6th Caring for Frail Elder’s Conference.
Watch recording here


March 04 2021, Puczko & Stackpole Announce the Publication of “Marketing Handbook for Health Tourism”

Co-authors, Laszlo Puczko, CEO and Co-Founder of Health Tourism Worldwide, and Irving Stackpole, President of Stackpole & Associates, announce the publication of their “Marketing Handbook for Health Tourism”.

Click here to read the full press release.

February 23rd 2021 at 12.00 EST
Grow your dental practice: Social media & COVID-19

Mr. Irving L. Stackpole
Dr. Parker Hodges Family Dentistry of Braintree, MA
Ms. Elizabeth Ziemba, JD, MPH, Regional Director, Temos USA

Communicating with your patients and customers is always important but even more so during the COVID-19 pandemic. Consistent, clear, and accurate communications dispel fear while growing and securing trust, loyalty, and referrals. How can this be accomplished during a pandemic? Social media channels are the expected tools of communication for effective and affordable engagement with current and prospective patients. Social media can help you deliver the right messages at the right time to the right people to build your dental practice.

This web-seminar is your opportunity to learn how dental practices, despite the pandemic lockdowns, continue to leverage social media, fostering relationships with their audiences to encourage COVID-19 safe visits, referrals, and new client inquiries.

Sign up for the webinar via the link:

January 26th 2021 Irving Stackpole Named as Project Manager to Develop New Service Model for the Elderly

Irving Stackpole, President of Stackpole & Associates, has been named Project Manager for the Linn Health Navigator project, part of the $1 million grant awarded to break down barriers between institutional and community-based programs to redesign service delivery for the elderly in Rhode Island.

Click here to read the full press release or here to download the PDF irving-stackpole-named-as-project-manager-to-develop-new-service-model-for-the-elderly.pdf (179 downloads)

February 18th 2021 at 6.00 pm CET
Telemedicine & The Patient Experience

Listen to an excellent lecture by Dale C. Van Demark. A man with robust experience in health system affiliations, joint venture transactions, cross-industry collaborations and development of new healthcare news.  New delivery models. Irving Stackpole will be a fantastic host of this online event.

Sign up for the webinar via the link:

Webinar for Society of Licensed Nursing Home Administrators
3 hour live webinar on Thursday, 17 December, 2020
9:00 AM EST – 12:00 PM EST

A new social contract for long-term care: Responding to changing science and demographics

Among the things that should be apparent to everyone as a result of the way, COVID-19 has ravaged the nursing home sector is that a new social contract for long term care is needed. Social contracts are agreements (overt or unspoken) between and among the members of society (individuals and organizations like corporations), and the government. The current social contract for long term care is pretty simple: if you have money, you can pay for what you want, and if you don’t have money, it’s possible to get the social safety net to pay for what you need.

This program looks at the current arrangements for long term care, and then considers how this social contract could be made more rational, and future-proofed in the wake of the global pandemic.

The session includes time for Q&A


December 17th 2020 Cultural Safety in Health Tourism is Important

Irving Stackpole mentioned in the Asia Pacific Spa and Wellness Coalition APSWC article titled: “Cultural Safety in Health Tourism is Important”

8th of December 2020 Healthcare Future Summit
Healthcare Future Summit

Irving Stackpole will both be speaking at the virtual Healthcare Future Summit on the 8th of December 2020, from 12:30 pm – 12:45 pm (UAE Standard Time).

Cultural Safety in Health Tourism

  • Defining cultural safety in health & medical tourism
  • Outlining the steps destination managers, providers and regulators can take to promulgate cultural safety
  • Discuss the value of cultural safety to the medical tourism destination brand.

These and other topics will be addressed by myself, Irving Stackpole in my presentation: Cultural Safety in Health Tourism.

To view the program and register please visit the website:

12th & 13th November 2020 
8th Crikvenica International Health Tourism Conference

Irving Stackpole and Elizabeth Ziemba will both be speaking at the Crikvenica Health Tourism conference

Unlocking the health tourism lockdown

  • Will medical tourism ever “return to normal”?
  • As travel resumes slowly, what can we do to prepare in the health, wellness, dental & medical tourism markets?
  • Which travellers will return? What will be their concerns, and what services will they seek?
  • Which segments of these markets will return first?

These and other topics will be addressed by myself, Irving Stackpole in my
presentation on Thursday 12th November: An Overview of Health Tourism Globally and a Positive Way Forward.

For more information please visit the website:

9th,11th,12th November 2020
Seongnam International Medical Tourism Convention 2020

As the world travel & tourism markets go through wrenching changes as the result of the pandemic, including lockdowns, partial releases and repeated lockdowns, health tourism destinations and providers need to make plans and adapt their strategies and tactics. In this presentation, we looked at the anticipated or “most likely” pattern for the return of the health tourism markets, discussed the timing of recovery and steps that providers and destination managers can take today to be ready for, and perhaps accelerate recovery.

For more information please visit the website:


23rd October 2020
Djerba Medical Tourism Congress

Irving Stackpole and Elizabeth Ziemba will both be speaking at the Tunisia Health Tourism conference.

Topic 1: Building a successful Health Tourism Destination in Tunisia

Topic 2: Effective Marketing in Health Tourism

This conference gathers together respectable local and foreign lecturers and participants from the fields of medicine, tourism and economy, all with the aim to introduce the new trends in tourism and medicine.

September 2020 Planning for pauses in Demand

Before the global pandemic, the international health and medical tourism markets relied upon a robust, accessible, and affordable travel and tourism sector, as well as a wide variety of providers offering services to consumers. These underlying market factors have now been severely disrupted.

Irving Stackpole and Elizabeth Ziemba, for their recent article for IMTJ, argues survival techniques, as well as innovation, are needed to emerge from this crisis stronger and smarter.

Read the full article here: Planning for pauses in demand_IMTJ_Sept2020

September 23rd – 24th, 2020
IMTJ Virtual Medical Travel Summit

Wednesday 23rd September 2020

Session 2: Perspectives on medical travel post-COVID.
Join Irving Stackpole, Katya Zubareva from L.E.K. Consulting and Paul McTaggart Dental Departures

This session will provide healthcare news. Insight into how medical travel has been impacted by the pandemic and what the future holds for healthcare providers and facilitators.

  • How Covid19 will change medical travel
  • How Covid19 is changing patient perceptions and expectations
  • How to survive and thrive with covid19

August 27th 2020 at 6:00 p.m. CEST
EPIC WEBINAR: The Patient Journey & Innovation

Irving Stackpole will be presenting the next EPIC webinar on 27th August

Speaker on this webinar will be Doug Lansky – international travel & tourism keynote speaker. Join #douglansky on August 27th as we explore this pandemic as an obstacle or accelerator to innovation, new priorities in healthcare supply, new approaches to address patients’ new expectations and many more interesting points.

Watch the recording here

Visit the Epic website to sign up to these webinars.

July 2020
Thank you European Spas Association (ESPA) for the mention in your July 2020 newsletter.

🔜 Marketing Handbook for Health Tourism – available for pre-order!

Healthcare News: Global healthcare markets are in upheaval with the novel coronavirus & COVID-19 pandemic.

Established places and businesses are looking for ways to remain competitive, and new entrants to these markets are looking for paths to success. The Marketing Handbook for Health Tourism offers practical, applicable insights for all these audiences.

June 2020 Insights from hospitality and health tourismHealthTourism Marketing

Irving Stackpole and Laszlo Puczko of Health Tourism Worldwide were mentioned in the summer edition of Sense of Wellness Magazine





May 29th 2020 Webinar roundup: insights from hospitality and health tourism

Irving Stackpole and Laszlo Puczko of Health Tourism Worldwide share their insights with Spa Business.

Click here to read the insights

May 27th 2020 Protecting Your Medical Travel Brand from Covid-19

In this once-in-a-lifetime situation, it is worth reviewing the principles of effective crisis communications says Irving Stackpole to IMTJ. 

Click here to read the article.

The 1st European Patient Experience & Innovation Congress has been postponed, due to global concerns over COVID 19, the novel coronavirus. The first concern of the organizers is the health and well-being of our delegates, sponsors and speakers. The worldwide travel disruptions have created challenges we could not have anticipated. We are therefore postponing this event to a future date when we can all travel safely, confidently and explore healthcare news, patient experience & innovation together. More information on Congress will be provided soon.

March 19 – 21, 2020, 1st European Patient Experience & Innovation Congress, EPIC, Dubrovnik, Croatia

Innovations in healthcare and patient experience are pivotal to the search for value and higher levels of patient engagement, adherence to treatments and clinical outcomes. Some improvements are the result of sophisticated technology, while others are simple, behavior-based changes. The decade ahead will mark a dramatic improvement in healthcare news. Consumer engagement, and the relationships between and among caregivers, consumers and intermediaries. Everything is about to shift – from how consumers access their doctors, to how outcomes are measured, and how we collectively define “health”.

Join us at the 1st European Patient Experience & Innovation Congress. EPIC will offer a full range of insights and opportunities to improve the patient experience and advanced technologies and innovations in healthcare news. Audiences include:

• Healthcare News: Health & medical services providers – insights into the delivery of state-of-the-art healthcare
• Clinic & hospital owners/operators – improving efficiency, patient satisfaction and loyalty
• Technology entrepreneurs – leading-edge applications of hardware, software & systems
• Investors – staying with trends in the markets and the latest scientific & clinical developments
• Students & academia – anticipating next-generation solutions to today’s challenges

For more information visit:

March 2020 – Annual Convocation of the American College of Health Care Administrators (ACHCA)

Marketing Futures. Page 3 written by Irving Stackpole

“After decades of reviewing the available data and conducting thousands
upon thousands of interviews and surveys regarding supply and demand for seniors’ housing, care and services, here are our observations…..”

December 2019 – Annual Convocation of the American College of Health Care Administrators (ACHCA)

Marketing healthcare in times of trouble. Page 3 written by Irving Stackpole

” THERE IS A TEMPTATION IN TIMES OF TROUBLE TO REACH FOR DIFFERENT MARKETING TACTICS. This inclination is not exclusive to health care or long-term care markets. When what you’ve been doing no longer works, it’s time to try something different, right?..”

June 2019 – Annual Convocation of the American College of Health Care Administrators (ACHCA)

Waiting for the wave: Demand for long-term care. Page 3 written by Irving Stackpole

“A RECENT ARTICLE IN MCKNIGHT’S LONG-TERM CARE NEWS, “DON’T BANK ON TSUNAMI” suggests that “Potential residents will be plentiful…” and the article cites several experts who report that the demand for senior housing will increase. In order to “catch a wave” you need to know when the peak demand for age-related long-term care services will arrive.”

Helping Croatia’s Health Tourism Cluster: Stackpole, Ziemba at Bagatin, Total Croatia News, March 30, 2019

Irving Stackpole and Elizabeth Ziemba, a husband and wife team, whose expertise and chemistry made them ideal co-presenters, offered something which was eagerly accepted by those who did attend – a road map of how to develop the building blocks of health tourism in Croatia, using solid methodology and examples, and by inviting participants to do their own thinking in the Croatian scenario.

Read more.

Irving Stackpole, Elizabeth Ziemba Interview Ahead of Zagreb Health Cluster Seminar, Total Croatia News, March 18, 2019

More international medical tourism expertise is heading to Zagreb to help grow the Croatian medical tourism story, as Irving Stackpole and Elizabeth Ziemba host a boutique seminar at Bagatin Education Centre in Zagreb.

Read more.

Obstacles and Opportunities In American Healthcare, IMTJ, March 2019

In the second of their two-part series on the US health insurance market and medical travel opportunities, Irving Stackpole and Elizabeth Ziemba look at the emerging healthcare landscape. They find that new models of value-based care, the growing clout of employers and pressure from a younger generation of healthcare consumers are disrupting the market. They suggest this is opening the door, ever so slightly, to the concept of medical travel to more consumers in the US.

Read more.

March 13 – 14, 2019, 5th Annual Medical Tourism Conference, Zagreb, Croatia

Learn more at:

Irving will present: The patient will see you now: Telemedicine & the transformation of medical travel

  • Telehealth and Telemedicine are the early signs of healthcare news transformation
  • Modern medicine has been digitized; it will soon be democratized
  • Many of the difficulties and stress of medical care will be transformed by smart phones and personal care devices
  • The “winners” will be consumers; the losers will be systems and providers who ignore this transformation

February 12, 2019, 1:00 PM – 2:00 PM EST, What to Say When the News Is Bad: Crisis Communications Skills & Systems 

FREE WEBINAR! The news from long-term care hasn’t been very good. The sector has never been a darling of the media; reporters love a story about vulnerable people who are injured or abused, and nursing homes are perennial targets for these “exposes”. Very recently, financial challenges have forced sales and even closures. This program looks at how managers can and should communicate internally and externally when the situation is bad. How to develop a crisis communications plan and how to “frame” bad situations to mitigate their perceived impact.

Why Don’t US Health Insurance Plans Include Medical Travel?, IMTJ, October 2018  

Why do so few US health insurance companies offer international medical travel benefits? In the first of two articles, Irving Stackpole, President, Stackpole & Associates Inc, and Elizabeth Ziemba President of Medical Tourism Training Inc unpack the issues.

Read more.

Irving Stackpole with Chad Worz, CEO of the American Society of Consultant Pharmacists

June 12-15, 2018 Integra Conference, Long-Term Care Pharmacy Event in Denver, Colorado

The Integra Conference provides long-term care pharmacies with in-depth product training, opportunities to network with other pharmacy professionals, and applicable information about trending market issues.

Irving presented, “Good Bye Volume: Hello Value; Transitioning from Fee-for-Service – Survive and Thrive in a Value-Based Payment Environment.”

October 24, at the Healthcare Association of New Jersey Annual Meeting

Kathy Fiery, Director, Assisted Living , HCANJ with Irving Stackpole
Kathy Fiery, Director, Assisted Living , HCANJ with Irving Stackpole

On Wednesday, October 24, at the Healthcare Association of New Jersey Annual Meeting in Atlantic City, Irving presented a workshop entitled, “Chicken Little Was an Optimist: Marketing in Challenging Times.” This interactive workshop helped nursing centers and assisted living residences to develop successful marketing and sales plans, despite stagnant or declining occupancies.


If you or your organization is interested in any of these events or older, please contact us for additional information.

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Please contact us to learn more about upcoming events or news items of interest.



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