Dear Mr. Irving, can you please take our readers on a special tour through your professional career?...
Your Road to Success in Health Tourism
Health motivations of some type have always influenced travel, whether the traveler’s destination ...
Working Better Together: The Importance of Health Tourism Clusters
Health tourism providers do not operate in isolation. Of necessity, they work closely with a wide ar...
Medical Tourism: “Real Traction” or “The End”?
My colleague, Arlen Myers recently wrote in his blog, “When will medical tourism get real traction...
The Importance of Market Research in Your Health Tourism Branding
“If you don’t know where you’re going, any road will get you there.” – LEWIS CARROLL _...
Perceptual Mapping in Medical Travel
Improve your competitive position in the medical travel and health tourism markets through perceptua...