Health motivations of some type have always influenced travel, whether the traveler’s destination ...
Working Better Together: The Importance of Health Tourism Clusters
Health tourism providers do not operate in isolation. Of necessity, they work closely with a wide ar...
Medical Tourism: “Real Traction” or “The End”?
My colleague, Arlen Myers recently wrote in his blog, “When will medical tourism get real traction...
The Importance of Market Research in Your Health Tourism Branding
“If you don’t know where you’re going, any road will get you there.” – LEWIS CARROLL _...
Perceptual Mapping in Medical Travel
Improve your competitive position in the medical travel and health tourism markets through perceptua...
Pricing Your Services in Health Tourism, PT 2
This is a continuation of an earlier article Pricing Your Services in Health Tourism, PT 1. PRICE AN...