My colleague, Arlen Myers recently wrote in his blog, “When will medical tourism get real traction...
The Importance of Market Research in Your Health Tourism Branding
“If you don’t know where you’re going, any road will get you there.” – LEWIS CARROLL _...
Perceptual Mapping in Medical Travel
Improve your competitive position in the medical travel and health tourism markets through perceptua...
Pricing Your Services in Health Tourism, PT 2
This is a continuation of an earlier article Pricing Your Services in Health Tourism, PT 1. PRICE AN...
Pricing Your Services in Health Tourism, PT 1
Price influences who buys and how much of a service is consumed. In general, when services are very ...