“If you don’t know where you’re going, any road will get you there.” – LEWIS CARROLL _...
Perceptual Mapping in Medical Travel
Improve your competitive position in the medical travel and health tourism markets through perceptua...
Pricing Your Services in Health Tourism, PT 2
This is a continuation of an earlier article Pricing Your Services in Health Tourism, PT 1. PRICE AN...
Pricing Your Services in Health Tourism, PT 1
Price influences who buys and how much of a service is consumed. In general, when services are very ...
Navigating the Unique Landscape of Health Tourism: Enhancing Personalized Experiences and Customer Journeys
Marketing and selling services are very different from physical products. This statement is especial...