Irving Stackpole speaks to experts about the myths and realities behind the post-pandemic boom in me...
Segmentation Strategies for Growth
The cross-border trade in wellness, health, and medical services has evolved from a niche market int...
CONFLICTED ASSUMPTIONS: INDIA’S MEDICAL VALUE TRAVEL MARKETING MESSAGES
The chronology of the Indian government’s marketing communications rhetoric about medical services...
Patient Trust: The Currency in Health Tourism
In the global health tourism marketplace, reputation is everything. Patients crossing borders for me...
Crisis or Catalyst? Rewriting U.S. Healthcare’s Global Future
Building Resilience and Global Relevance for U.S. Healthcare As the global health landscape grows in...
Strategic Recommendations for U.S. Providers
From Travelers to Partners: Redefining Global Health Strategy For decades, U.S. hospitals equated in...