I was recently reminded of an industry event in 2015, which prompted further consideration. The titl...
Segmentation Strategies for Growth
The cross-border trade in wellness, health, and medical services has evolved from a niche market int...
CONFLICTED ASSUMPTIONS: INDIA’S MEDICAL VALUE TRAVEL MARKETING MESSAGES
The chronology of the Indian government’s marketing communications rhetoric about medical services...
Roundtable: Is stem cell therapy the future of health care?
On TRT World’s Roundtable, Irving Stackpole joins experts from King’s College London and Cellcol...
Why Healthcare Mergers Fail: Lessons in Culture, Strategy & Stakeholder Buy-In
Strategic partnerships between hospitals are increasingly sought for financial sustainability. This ...
Medical Travel in 2025: How Trump’s Policies Are Changing the Game
President Donald Trump’s recent executive orders and policy changes are poised to have a signi...