Marketing and selling services are very different from physical products. This statement is especial...
Looking Farther Around the Corner: When Medical Tourism is Not Medical Tourism
Looking further around the corner, at the future of US hospital exports, or the treatment of foreign...
Developing Your Health Tourism Message
When planning, developing, or refining your health tourism offer, the message that you will communic...
How to Handle Brand Recovery in Health Tourism
Sometimes bad things happen. For your service organization, the bad event can range from a poor serv...
Steps To Building A Strong Brand in Health Tourism
In our recent article, What’s Your Health Tourism Brand? we talked about the importance of buildin...
What’s Your Health Tourism Brand?
Building a brand in health tourism, as in every business, is extremely important. Unclear or poorly ...