Beautiful Hospital; Where are the patients?
Many countries are attempting to attract investment and patients to their hospitals and clinics from other countries. Beautiful, state of the art hospitals have been built, yet many remain under-utilized. Many of the “promises” of international patients, or medical tourists have not yet materialized. Why, and what can be done? To attract and secure sustainable flows of consumers and patients from foreign countries requires strategic marketing and effective lead conversion.
Stackpole & Associates looks at the hard evidence available, and draws transferable conclusions for our clients that would like to attract medical travelers. Specific data and evidence is developed, and presented from successful and unsuccessful destinations.
We examine such factors as:
- Current demand, the hype, models to estimate future demand, supply / demand match (mismatch), consumer / customer awareness, and their perceptions
- Strategy, identifying opportunities, assessing the best “solutions” or service lines to meet the real demand
- Converting demand, getting the message across, lead management, i.e., suspects into prospects, prospects into customers and / or patients
There is a wide spread lack of evidence about the international medical travel markets. Most of the hyperbole about international medical travel, (a.k.a. medical tourism), is promulgated by those with a vested interest in attracting attention to the sector. Governments and governmental agencies have also been proponents of medical tourism, hoping to attract new sources of foreign investment and other associated benefits.
Stackpole & Associates looks at the hard evidence available, and draws transferable conclusions for countries and regions that would like to attract medical travelers from successful destinations where we have worked such as Costa Rica, Korea and the Caribbean.
Stackpole & Associates has generated significant original research based on market data, the brands of destinations, and consumers’ motivations and inhibitions.
Contact Irving Stackpole to learn more: istackpole@stackpoleassociates.com