Health Tourism Grounded: Crisis Communications
Medical and health tourism are grounded - effective crisis communication will improve your brand
Medical Tourism – a More Nuanced View is Needed
Medical tourism is not a global boom market as some have claimed, and a more nuanced view is needed ...
If it’s too good to be true, it probably isn’t… true or that good
Medical travel – fact or fiction? PT Barnum, the American impresario of Barnum & Bailey’...
“The Wall” – Medical Travel to and from Mexico
The new administration is moving quickly to build “The Wall”, which is damaging the Mexico medic...
Take Aim: Why Medical Tourism Marketing Misses the Mark
Effective Health Travel Marketing Medical tourism, or more correctly, health travel, is a fragmented...