How local resources and market characteristics make all the difference
One size does not fit all in wellness and medical travel. This has been confirmed again from a recen...
Re-imagining health tourism
The pandemic has shown that opportunity in the medical tourism markets may not be sustainable; in fa...
Health Tourism Outside the Box; It’s bigger out there!
How we think about health or medical tourism might be obstacles that limit the growth of business. T...
Critical Creativity in Wellness Services
It may appear that the term ’wellness’ or wellness tourism/travel is some sort of a new thing. I...
These Markets Are Not, “The New Normal”
In our recently published The Marketing Handbook for Health Tourism, my co-author and I focus on the...