Medical and health tourism are grounded - effective crisis communication will improve your brand
Marketing health tourism and the new coronavirus; re-thinking medical tourism
Marketing health and medical tourism and the coronavirus epidemic
New Product Development in Healthcare: What Works
New product development (NPD) in healthcare is of growing importance around the world, as the NPD cy...
World Health Day 2019
World Health Day 2019 The world has never been closer to universal access to healthcare for all. T...
Medical Tourism – a More Nuanced View is Needed
Medical tourism is not a global boom market as some have claimed, and a more nuanced view is needed ...
If it’s too good to be true, it probably isn’t… true or that good
Medical travel – fact or fiction? PT Barnum, the American impresario of Barnum & Bailey’...