Health Tourism Phoenix: Markets Rising From the Ashes?
The health tourism markets (wellness, health, medical and dental) were reduced to ashes by the pandemic. Like the mythical Phoenix, the markets are rising from the pandemic ashes. This re-emergence is not happening smoothly – far from it! People have been changed by the experience of the pandemic in ways that we still don’t completely understand.
The picture which is emerging is more complex – and success requires discipline, as well as more careful management and planning. The potential rewards, however, could be greater and more sustainable than the chaotic opportunism of the recent past.
What Are The Lessons We’ve Learned?
- The lesson is to build even greater levels of flexibility into your business model. This includes looking outside of the usual travel and tourism market and thinking how to remain top of mind with your customers.
- Two factors – demand & fear – are going back-and-forth like a seesaw. Destinations and providers which understand this conflict in motivation will respond effectively through marketing messages, images and consulting sales approaches.
If you are a decision-maker for a hospital, wellness spa, dental clinic, cosmetic surgery clinic, or tourism board, this program offers an unbiased look at the most-likely path to recovery presented by experienced experts in the health, wellness and medical tourism markets.