Health Tourism Hub


Health Tourism Resources:

The Importance of Market Research in Your Health Tourism Branding

“If you don’t know where you’re going, any road will get you there.” – LEWIS CARROLL __________________________________________________________________ Branding in health tourism, as in every business, is extremely important. Unclear or poorly thought out branding limits success and may lead to failure. Carefully planned and well-executed branding are critical ingredients to success. Effective branding will help […]

Perceptual Mapping in Medical Travel

Improve your competitive position in the medical travel and health tourism markets through perceptual mapping

Pricing Your Services in Health Tourism, PT 2

This is a continuation of an earlier article Pricing Your Services in Health Tourism, PT 1. PRICE AND VALUE IN HEALTH TOURISM Price and value are different, and each is important for pricing your health tourism services. Value is the benefit of goods or services derived by purchasers. If your customers are purchasing a week […]

Pricing Your Services in Health Tourism, PT 1

Price influences who buys and how much of a service is consumed. In general, when services are very inexpensive, we expect that more people will purchase them, and when services are very expensive, they are considered exclusive and fewer people purchase them. This rule also applies in health-related services as well as in dental and […]

Navigating the Unique Landscape of Health Tourism: Enhancing Personalized Experiences and Customer Journeys

Marketing and selling services are very different from physical products. This statement is especially true for services targeting the physical health or well-being of your customers. Health tourism offerings are based mainly on highly subjective, intangible features and benefits, which are personal to every individual. Guests or patients may be very sensitive to the details […]

Looking Farther Around the Corner: When Medical Tourism is Not Medical Tourism

Looking further around the corner, at the future of US hospital exports, or the treatment of foreign patients in American hospitals, what do we see? Turmoil in the domestic markets, shifting and contracting supply, and extreme intermediation – to name but a few. International Patient Services departments need to focus on three things, and three […]

Developing Your Health Tourism Message

When planning, developing, or refining your health tourism offer, the message that you will communicate to your audiences – internal and external – will be critical to your success, the business, and the destination’s sustainability. You will devote time, energy, and money to growing your business, so your messages demand careful consideration. Above all, make […]

How to Handle Brand Recovery in Health Tourism

Sometimes bad things happen. For your service organization, the bad event can range from a poor service experience to serious injury and even death. And sometimes bad events are outside of your control: global pandemic, natural disasters, conflict, or war. How brand managers respond to these situations makes an enormous, even existential difference. Brand recovery, […]

Webinar Insights: Elevating Transitions of Care with Dr Brian Jack.

In the ever-evolving landscape of healthcare, the demand for seamless transitions of care remains paramount. To illuminate this critical aspect of patient care, Stackpole & Associates with Project Red Solutions,  hosted an enlightening webinar,  “A New Standard of Practice in Discharge & Transitions of Care,” featuring the esteemed Dr. Brian Jack, founder of Project RED […]

Steps To Building A Strong Brand in Health Tourism

In our recent article, What’s Your Health Tourism Brand? we talked about the importance of building your brand in health tourism. So, let’s delve into the steps you can take as you approach developing your health tourism brand.  Here are a few, simple steps to branding. RESEARCH.  Find out what your brand position is, and […]

What’s Your Health Tourism Brand?

Building a brand in health tourism, as in every business, is extremely important. Unclear or poorly considered branding limits success and may lead to failure. Carefully planned and well-executed branding is a critical ingredient to success. Effective branding will help to generate leads, create preference for your destination or your organization, and will help ensure […]

What’s Your Offer? Connecting Your Services and Your Customers’ Needs in Health Tourism

In Health and Medical Tourism, your offer is the reason customers purchase and use your service, and the benefit they derive. To support and sustain current business, as well as to attract new customers, it is important to clearly define your offer, and understand how this meets your customers’ needs. This connection between your services […]

Market Mayhem in “Medical Tourism”

Almost as soon as the travel markets rebounded from the pandemic closures, alleged marketing mavens and carnival barkers began to promote reports, events, certificates and a host of other “medical tourism” market-related products & services designed to separate you from your money. And yet, many otherwise sensible people in organizations around the world latch onto […]

The Importance of Trust in Medical Travel & Health Tourism

As we see the medical, travel and health tourism markets begin to recover, we are seeing a growing surge of publications, communications, webinars and other information about these markets. I was just on a webinar recently where the presenter was talking about the importance of building trust in the “medical tourism” markets. Well, it’s important […]

Determining Your Health Tourism Audience, Part 2

PLANNING FOR HEALTH TOURISM: FROM WHAT “SOURCE LOCATIONS” DO CUSTOMERS NOW TRAVEL TO MY DESTINATION? Read Part 1 Give careful thought to travelers to your area who are arriving for leisure, recreation, business, or family visits. These potential travelers could be familiar with your area and are often predisposed to consider additional services including wellness, […]

Mind the gap: Better transitions of care in medical travel – Article in Omnia Health

Irving Stackpole RRT, MEd | published in Omnia Health |Jun 08, 2023 Research shows that improving transitions of care significantly reduces hospital readmissions and improves outcomes. People enjoy travelling to explore destinations or visit friends and relatives. Healthy travellers may catch a cold or acquire an infection. Most often, these travel-related illnesses are not serious. […]

Latin American Healthcare & the Role of Private Medical Insurance – International Health Insurance Forum, Panama City, May 29-31

Join us at the International Health Insurance Forum, Panama City, May 29-31 – Insuring a vibrant LATAM health sector  Latin American Healthcare & the Role of Private Medical Insurance  Private medical insurance plays a significant role in the healthcare delivery systems of developed and developing economies. It bears an important proportion of the medical risk, […]

Determining Your Health Tourism Audience, Part 1

The answer to this crucial question is at the center of the future success of your organization:  Who are the audiences for the services you plan to offer? Individuals – and even organizations – make choices about where to go, which providers to use, and what services to consume based on their highly individual motivations, […]

Irving Stackpole Quoted in USAToday article “Why do people in the U.S. cross the border into Mexico for health care?”

Thank you to Grace Hauck and Ken Alltucker for interviewing me for the USAToday article “Why do people in the U.S. cross the border into Mexico for health care?” Consumers should ask clinics or doctors how often they have done particular procedures and ask to speak with patients who have used the clinic before. “Consumers […]

What Exactly is “Health Tourism?”

Health Tourism connects traveling with the additional purposes and benefits of healing, health, wellness, and well-being. Tourism, travel, and vacations have always been about relaxation, regeneration, escape, or indulgence. Traveling and tourism activities contribute to the general well-being of the travelers. When people travel for the primary purpose of receiving treatments and services to help […]

How to Excel as a Health & Medical Tourism Destination – a review from the International Health Travel Forum in Amman, Jordan

The International Health Travel Forum in Amman, Jordan #IHTF2022 was an excellent setting to review the key points of “How to Excel as a Health & Medical Tourism Destination.” Context / Framework The place to start, of course, is by defining the framework or context for these markets. The General Agreement on Trade in Services […]

The Hybrid Future of Medical Tourism

To watch the recording click here Hosted by Irving Stackpole on the 20th September 2022. In this webinar, we reviewed the status of the regional markets for health, dental and medical travel. We presented concrete steps which can be taken by providers and destination managers to leverage the permanent changes in cross-border trade in health […]

Caught in Conflict: The Ukraine Crisis & Medical Travel Discussion

Date: 22nd March 2o22 To watch the recording click here Caught in Conflict: The Ukraine Crisis & Medical Travel LIVE Panel discussion with Q&A. Tuesday March 22nd. The patient perspective was the focus of this discussion, Caught in Conflict: The Ukraine Crisis & Medical Travel hosted by Stackpole & Associates and Medical Tourism Training and […]

Medical Korea 2022 – The Hybrid Future of International Healthcare

Date: 11th March 2022 To watch the recording click here Medical Travel – The Hybrid Future of International Healthcare Medical Korea 2022 Conference – 11th March 2022 Global Healthcare, a New Leap Forward was the focus of this conference.   Medical Travel – The Hybrid Future of International Healthcare  The “frame” • World Trade Organization […]

EPIC online – High Tech & High Touch – João Bocas & Jos de Blok

Date: 1st December 2021 To watch the recording click here High-Tech & High Touch European Patient Experience & Innovation Congress The patient perspective was the focus of this webinar, High-Tech & High Touch organized by the European Patient Experience and Innovation Congress (EPIC) on Wednesday, December 1, 2021. The program featured a discussion between Joao […]

Health Tourism Phoenix: Markets rising from pandemic ashes

Date: 14th October  2021 To watch the recording click here Register to download the webinar presentation. Transcript Health Tourism Phoenix: Markets rising from pandemic ashes Irving Stackpole & László Puczkó Laszlo Puczko Thank you very much and very good morning, very good afternoon, very good evening, depending on where you are. All these are very, […]

Health Tourism: Light at the end of the COVID-19 tunnel

Date: 24th March  2021 To watch the recording click here Register to download the webinar presentation. Transcript Health Tourism: Light at the end of the COVID-19 tunnel Irving Stackpole & László Puczkó László Puczkó Thank you everyone from all over the world for joining us today for this event, I really appreciate your interest and […]

Health Tourism Markets: Working Toward the Thaw

Date: 26th August 2020 To watch the recording click here Register to download the webinar presentation. Transcript Health Tourism Markets: Working Toward the Thaw Irving Stackpole & László Puczkó László Puczkó Welcome everyone. We have really a global presence today. I think it’s time to start with a quick overview of what’s what and understand […]

Health Tourism After COVID-19: The Road Ahead Updated

Date: 3rd June 2020 To watch the recording click here Register to download the webinar presentation. Transcript Health Tourism After COVID-19: The Road Ahead Updated Irving Stackpole & László Puczkó László Puczkó Ever since we had the first session, so many things changed. We thought that would be really the time to revisit the discussion […]

Health Tourism After COVID-19: The Road Ahead

To watch the recording click here Register to download the webinar presentation. Transcript Health Tourism After COVID-19: The Road Ahead Irving Stackpole & László Puczkó László Puczkó We appreciate your interest and your time. Health as such has become such a key issue in our lives and not just for traveling, but also for living, […]

Health Tourism: Crisis Communications

Date: 29th April 2020 To watch the recording click here Register to download the webinar presentation. Transcript Health Tourism Grounded: Crisis Communications in Health Tourism Irving Stackpole The title of the program is Health Tourism Grounded Crisis Communications. The main points I want to cover is that there are indeed tried and true methods for […]

Health Tourism Resources - Presentations

Stackpole & Associates spoke at various event on a range of topics for marketing healthcare services for the health tourism markets.

Click here to view past presentations 

Health Tourism Resources - Publications:

Stackpole & Associates publishes periodic articles on a range of topics for health tourism services, increasing customer satisfaction and employee training in today’s professional environment.

Click here to view publications 

The Marketing Handbook for Health Tourism

Marketing Handbook for Health Tourism.
A practical guide to successful health, wellness & medical tourism

Summary

Health tourism and wellness travel markets are in turmoil. The marketing challenges and opportunities for health tourism destinations and providers of health, wellness, dental and medical services have never been greater – or more complicated!

Established destinations and providers of health, wellness, dental and medical tourism are looking for ways to remain competitive, and new entrants to these competitive health, wellness and medical travel markets are looking for the path to success. The Marketing Handbook for Health Tourism offers practical, applicable insights for all these audiences.

Buy Now 

Extra Resources

Medical Travel Show Podcast

Health Tourism Resources 

Recommended Reading list 

Health Tourism Presentations 

Health Tourism Publications

Health Tourism Blog

 

Stackpole & Associates

Stackpole & Associates delivers scientifically based consulting, research, training, strategic planning and organizational development solutions to health tourism, healthcare, senior living and human services organizations. Our overall goal is to measurably improve our clients’ healthcare solutions – as defined by the client. The company’s commitment is to produce the highest possible value through our combined intelligence, integrity and the quality of our work.

Thank you for visiting this page: Health Tourism Resources. Stackpole & Associates is a marketing, research & strategy consulting firm focused on healthcare and seniors’ services markets. Irving can be reached directly at istackpole@stackpoleassociates.com.

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