How we think about health or medical tourism might be obstacles that limit the growth of business. T...
Critical Creativity in Wellness Services
It may appear that the term ’wellness’ or wellness tourism/travel is some sort of a new thing. I...
These Markets Are Not, “The New Normal”
In our recently published The Marketing Handbook for Health Tourism, my co-author and I focus on the...
Health Tourism: Light at the end of the COVID-19 tunnel
Health Tourism: Light at the end of the COVID-19 tunnel Can we anticipate the likely return of healt...
Cultural Safety in Health Tourism
Cultural competence or cross-cultural sensitivity is extremely important in health tourism and medic...
Health Tourism Frozen – Waiting for the Thaw
Health tourism markets are frozen - when will they thaw