Improve your competitive position in the medical travel and health tourism markets through perceptua...
Pricing Your Services in Health Tourism, PT 2
This is a continuation of an earlier article Pricing Your Services in Health Tourism, PT 1. PRICE AN...
Pricing Your Services in Health Tourism, PT 1
Price influences who buys and how much of a service is consumed. In general, when services are very ...
Navigating the Unique Landscape of Health Tourism: Enhancing Personalized Experiences and Customer Journeys
Marketing and selling services are very different from physical products. This statement is especial...
Looking Farther Around the Corner: When Medical Tourism is Not Medical Tourism
Looking further around the corner, at the future of US hospital exports, or the treatment of foreign...
Developing Your Health Tourism Message
When planning, developing, or refining your health tourism offer, the message that you will communic...