The value equation – the major market shift The fundamental shift which is occurring in healthcare...
Pipe Bombs, Shock Doctrine and Pre-Existing Conditions
Two weeks before the mid-term elections, the news cycle is absorbed with pipe bombs being sent to De...
Wishin’ don’t make it so: Inventing consumers
There’s an amazing willingness in seniors’ housing markets to invent consumers where they don’...
Selling in Uncertainty: Marketing and selling seniors’ housing
Selling Seniors’ Housing amid Uncertainty Selling seniors’ housing has been challengi...
New Year’s Resolution – Healthy Healthcare System
We Americans, like so many others in the developed world, like to make resolutions at the start of t...
Healthcare shoppers aren’t very good…shoppers
Healthcare – Shopping for Smart Consumers Turning healthcare consumers into healthcare shopper...