The coronavirus crisis in the United States focused unfortunate attention on a nursing home in Kirkland, Washington. By any reasonable measure, this skilled nursing center was excellent, if not best-in-class. And yet now, this congregate care center represents just the beginning of an avalanche of challenging, negative media attention affecting all types of congregate senior care, from nursing homes to community senior centers. Thousands of congregate care centers across the United States are experiencing a level of internal and external conflict and strife brought on by the pandemic.
This webinar will focus on how to congregate care center managers can best handle both external & internal communications in a crisis.
Before the COVID-19 epidemic, crisis communications skills had been “What if”, today the pressing question is, “What do I do now?” This podcast answers that question!
Whether you are a decision-maker for a nursing home, assisted living or other senior care organization, listen to this Timely Issues podcast to hear about the possible paths to recovery for the congregate long-term care sector.