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Long Term Care Podcast: After COVID-19 – The Road Ahead

Long Term Care Podcast: After COVID-19 – The Road Ahead May 20, 2020

Marketing, research and business development consultant in healthcare, human services and senior living.

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Long-Term Care
Long-Term Care
Long Term Care Podcast: After COVID-19 - The Road Ahead
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Long term congregate care is being ravaged by COVID-19. In many states, 40% or more of the COVID 19 related deaths have been among residents of nursing homes and assisted living residences. The pandemic has wrought a crisis in congregate long-term care for which the sector was not prepared.

Nursing homes, which are for the poor and disabled, and; 2. Market-rate assisted living residences, which are for the middle and upper class who are (almost) equally frail and disabled. But viruses don’t care if you’re well-to-do or poor; illness and death have beset both the poor and the well-off.

Front door admissions to nursing homes and assisted living residences have come to a screeching halt as the result of the pandemic, while back door discharges for hospitalizations and death have continued. When some sort of stabilization has finally taken hold, how can this sector recover? Headlines report fear and uncertainty, while images appear almost everywhere showing distraught family members on the outside looking through windows at confused residents on the inside. How will this situation affect the public’s willingness to accept congregate long-term care in the future? And importantly, will there be state or federal action to address this wholesale tragedy of neglect of the poor and vulnerable?

Click here to view the presentation slides. 

Whether you are a decision-maker for a nursing home, assisted living or other senior care organization, listen to this Timely Issues podcast to hear about the possible paths to recovery for the congregate long-term care sector.

Marketing, research and business development consultant in healthcare, human services and senior living.

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