The COVID-19 crisis has plunged the global travel & tourism sector into a deep freeze, and the health tourism markets into hibernation. With travel into and out of most destinations difficult or impossible, consumers have stopped traveling for health, dental and medical services.
Healthcare systems in many places around the world are rising to meet the challenges of the pandemic and are not focused on elective or non-urgent procedures. In this unprecedented crisis, how should health tourism providers and destination management organizations communicate with their audiences?
Marketing communications messages need to be different in the context of a global pandemic and healthcare crisis.
This webinar will focus on how health tourism providers and destination managers can best handle both external & internal communications in a crisis.
Covid-19 has changed the way the health tourism markets will do business.