The pandemic has shown that opportunity in the medical tourism markets may not be sustainable; in fa...
Home Alone: Aging, Housing & Care
Long term care providers need to connect with aging consumers in their homes about social determinan...
Health Tourism Outside the Box; It’s bigger out there!
How we think about health or medical tourism might be obstacles that limit the growth of business. T...
Critical Creativity in Wellness Services
It may appear that the term ’wellness’ or wellness tourism/travel is some sort of a new thing. I...
These Markets Are Not, “The New Normal”
In our recently published The Marketing Handbook for Health Tourism, my co-author and I focus on the...
Zombie Nursing Homes: Too important to fail?
Zombie nursing homes are at large in the US, although we haven’t yet acknowledged them. These are ...