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What to Say When the News is Bad: Crisis Communications

What to Say When the News is Bad: Crisis Communications March 2, 2019

Marketing, research and business development consultant in healthcare, human services and senior living.

The healthcare news hasn’t been very good. The sector has never been a darling of the media; reporters love a story about vulnerable people who are injured or abused, pharmaceutical executives who are seen as pariahs, and insurance companies are perennial targets for these “exposes”.

Financial challenges, consolidations, mergers, sales and even closures. How should managers handle a crisis?

Every healthcare organization needs a crisis communications plan and every manager needs to know how to “frame” bad situations to mitigate their perceived impact.

Your healthcare brand needs to be protected!

Download the insights and guidelines you need here:

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There are far too many occasions where a “situation” escalates into a serious problem because the managers and providers aren’t prepared with a system and skills.

 

Marketing, research and business development consultant in healthcare, human services and senior living.

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