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Health Tourism Phoenix: Markets rising from pandemic ashes

Like the mythical Phoenix, the markets are rising from the pandemic ashes.

This re-emergence is not happening smoothly – far from it! People have been changed by the experience of the pandemic in ways that we still don’t completely understand.

The picture which is emerging is more complex – and success requires discipline, as well as more careful management and planning. The potential rewards, however, could be greater and more sustainable than the chaotic opportunism of the recent past.

Travelling Health Tourism

What Are The Lessons We’ve Learned?

The lesson is to build even greater levels of flexibility into your business model. This includes looking outside of the usual travel and tourism market and thinking how to remain top of mind with your customers.

Two factors – demand & fear – are going back-and-forth like a seesaw. Destinations and providers which understand this conflict in motivation will respond effectively through marketing messages, images and consulting sales approaches.

We hope you will join us for this free informative webinar — the challenges are significant, and Laszlo Puczko and I are looking forward to discussing best in class marketing approaches on Thursday, October 14th.

If you are a decision-maker for a hospital, wellness spa, dental clinic, cosmetic surgery clinic, or tourism board, this program offers a best in class marketing approach as we transition into new and more sustainable health tourism models.

Health Tourism Phoenix: Markets rising from pandemic ashes
Thursday October 14, 2021
11:00 AM WEST / 19:00 PM KST / 12:00 NOON CEST

What We'll Discuss

Access & Travel

Travel restrictions continue to change almost on a daily basis. Just as one country begins to emerge, another wave or another variant prompts governments to change travel advisories and to introduce restrictions. This on-again, off-again dynamic has created disruptions and hardships of all sorts.

Health tourism destinations and operators which develop and promote systems and symbols of safety will benefit from additional consumer confidence, and will lead the pack in emerging from this pandemic, and any future health-related travel lockdowns.

Business Ready

At the height of the pandemic lockdowns, businesses serving the wellness, health, medical and dental markets were on “put on hold”. As Europe and the US emerged the first time from the most severe travel restrictions, the pandemic began infecting other regions that had been less affected before. The back and forth has continued and now, the US is experiencing yet another public health emergency.

The lesson is to build even greater levels of flexibility into your business model. This includes looking outside of the usual travel and tourism market and thinking how to remain top of mind with your customers.

Fear & Demand

The pandemic has remained in the news and has contributed to a high level of uncertainty among the public. At the same time, there is pent-up demand in the health tourism markets. These two factors – demand & fear – are going back-and-forth like a seesaw.

Destinations and providers which understand this conflict in motivation will respond effectively through marketing messages, images and consulting sales approaches.

An Ongoing Dialogue

Health tourism destinations and operators which develop and promote systems and symbols of safety will benefit from additional consumer confidence, and will lead the pack in emerging from this pandemic, and any future health-related travel lockdowns.

Therefore, this webinar looks at:

• Access & Travel Restrictions; what lessons are being learned, how the cycle works
• Retaining Consumer Confidence; how wellness tourism businesses are impacted
• Being Business Ready; increasing flexibility in your business model
• Fear and Demand; how to respond effectively to this conflict
• Management & Planning; understanding how to respond now

The Presenters

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Irving Stackpole

With decades of experience, Irving Stackpole is the President of Stackpole & Associates, Inc., a marketing, research, and sales training firm. Founded in 1991, Stackpole & Associates applies scientific marketing principles to develop practical solutions to clients’ challenges. Stackpole & Associates works collaboratively with clients to create innovative and practical solutions to the challenges facing organizations in the rapidly changing health tourism markets. Irving is the co-author of, “Marketing Handbook for Health Tourism“.

Connect with him on LinkedIn here.

Lazelo Health Tourism The Road Ahead Webinar

Laszlo Puczko

Laszlo Puczko has been working in the health and travel arenas for 25+ years. He is the co-founder and CEO of Health Tourism Worldwide a professional services firm specialised in market intelligence, planning and development support for businesses and for destination organizations. The Health Tourism Worldwide team has been active both in medical and wellness tourism. HTWW provides training and mentoring services aiming at competitiveness improvement and wellbeing experience definition. Laszlo is the co-author of, “Marketing Handbook for Health Tourism”

Connect with him on LinkedIn here.

All Attendees will receive

Recording of the webinar

This session will be recorded, including participants questions and answers, and will be made available to participants after the webinar for further review and sharing.

If you are a decision-maker for a hospital, wellness spa, dental clinic, cosmetic surgery clinic, or tourism board, this program offers a best in class marketing approach as we transition into new and more sustainable health tourism models.

Health Tourism Phoenix: Markets rising from pandemic ashes
Thursday October 14, 2021
11:00 AM WEST / 19:00 PM KST / 12:00 NOON CEST

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