Health Tourism: Light at the End of the COVID-19 Tunnel
A discussion with Irving Stackpole & László Puczkó
Wednesday, March 24th 2021 at 12:00 EDT / 4:00 PM GMT
Can we anticipate the likely return of health tourism markets around the globe? Yes. But what about health tourism?
Consumers are uncertain about travel and travelling into and out of many destinations, including Europe and Asia remains difficult. However, consumers have started traveling; what can we do to encourage them to consider health, dental and medical services? Demand is pent up, and what can we expect, and what can we do to increase business?
Join us on Wednesday, March 24th at 12:00 EDT / 4:00 PM GMT for a webinar and open discussion about the marketing and operational principles of preparation and effective response.
Fragmentation in Health Tourism: The end of COVID-19 is just the beginning
Can we anticipate the likely return of health tourism markets around the globe? Yes. Understanding that “health tourism” is not a single, monolithic business or industry, but a set of regional vertical markets; the end of COVID-19 shows the fragmentation in health tourism markets.
We are seeing hopeful signs of the end to the dreadful COVID-19 pandemic. The vaccines work against the initial strain and (mostly) the variants, new ones are coming online and, overall, they all have modest side effects. The goal of herd immunity is in sight; for the UK it could be as early as May 2021, in the US June 2021 and in the Euro Zone, because of delays in vaccine access, herd immunity may not be achieved until May 2022.
Because of the complexity of the virus (SARS-CoV-2), its many variants and the uncoordinated public health response between and among countries, it is likely that we will see positivity go up and down for the next 12 to 18 months.
Join us on Wednesday, March 24 at 12:00 PM EDT/4:00 PM GMT for a webinar and open discussion
COVID-19 has changed the Health Tourism markets; stay UPDATED.
Demand is pent up, and what can we expect, and what can we do to increase business?
This webinar looks at:
- Preparing for recovery – what providers and destinations need to do now to improve consumer confidence
- Changes to regional corridors – can travel bubbles in Southeast Asia, Australia & New Zealand and Europe accelerate demand
- New market segments – coronavirus concerns are changing the way consumers think and feel
If you are a decision-maker for a hospital, wellness spa, dental clinic, cosmetic surgery clinic, or tourism board, this program offers an unbiased look at the most-likely path to recovery presented by experienced experts in the health, wellness and medical tourism markets.
This session will be recorded, including participants questions and answers, and will be made available to participants after the webinar for further review and sharing.
A DISCUSSION WITH:
Irving Stackpole is the President of Stackpole & Associates, Inc., a marketing, research, and training firm founded in 1991. Irving has over 40 years of experience in US and international healthcare, human services and senior living segments. Stackpole & Associates has worked for governments, agencies and providers in many countries. Irving is widely published, having co-authored The Marketing Handbook of Health Tourism, and has been quoted in The Financial Times, the New York Times, Forbes and many others. Irving is the co-author of, “Marketing Handbook for Health Tourism”.
László Puczkó has been working in the health and travel arenas for 25+ years. He is the co-founder and CEO of Health Tourism Worldwide a professional services firm specialised in market intelligence, planning and development support for businesses and for destination organizations. The Health Tourism Worldwide team has been active both in medical and wellness tourism. HTWW provides training and mentoring services aiming at competitiveness improvement and wellbeing experience definition. Laszlo is the co-author of, “Marketing Handbook for Health Tourism”.
OUT NOW: The Marketing Handbook for Health Tourism
Review, renew, and update your marketing program for wellness, health, and medical travel
Designed to guide wellness, health, and medical travel organizations through a review, renewal, and updating of their marketing efforts, this practical handbook is filled with a balance of marketing theory, cases studies, examples, and exercises. It includes all the marketing essentials – your audience, offer, brand, message, customer experience, pricing, market research, digital marketing, and more.