Recorded on Thursday, June 8, 2023 at 12 PM EDT
The long-term care sector was profoundly disrupted by the COVID-19 pandemic. Some of the changes are directly related to the pandemic, however others have been brewing for some time.
Occupancy in congregate care settings, as well as utilization of home care and community-based services have not recovered.
The public is wary of congregate settings and afraid of contagion; providers are hampered by staff shortages and economic contraction, and; intermediaries, including the Center For Medicare And Medicaid Services (CMS) are not done punishing and scapegoating the sector.
In this after-times mayhem, how can providers maintain or increase market share? With so many competitive narratives, how can long-term care providers differentiate themselves against the “noise” of political, economic and social issues? What steps can providers take today to improve their intermediate and long-term care prospects?
This webinar will feature live discussions with Q&A with recognized marketing leader in the sector, Irving Stackpole.
This webinar will present the underlying principles of effective marketing and declining situations, provide insights as to the changes around the corner and offer specific actionable suggestions for improving potential occupancy & utilization.
Objectives:
At the conclusion of this program the participants will be able to:
- Describe the current status of occupancy & utilization within long-term care by segment
- Identify two possible near-term scenarios for intermediary change
- List four strategic marketing responses to declining markets
- Define tactics associated with the listed strategic responses
This program has been submitted for one CEU through NAB /NCERS.
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