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We Deserve Better: Rip it up & starting over in long-term care

We Deserve Better: Rip it up
& starting over in long-term care

A discussion with Irving Stackpole
July 29th, 2020
16:00 PM BST / 11:00 AM EDT

The Recordings

To watch the recording click here

Register to download the webinar presentation.

Long-term care, including home-based and residential models in the UK, the US and many other places, is unattractive, inaccessible and/or unaffordable. Why? Systems for regulation and payment have been cobbled together over decades with very little concern over what the consumer wants, efficiency, operational outcomes or quality.

Government funding sources have called upon various intermediaries (local authorities, state agencies and private claims management companies) to help manage payment and control utilization. The result is a hodgepodge that costs too much, includes perverse incentives, and is almost impossible to navigate.

As developed economies reel from disproportionate COVID-19 related death among the elderly and in congregate care settings, isn’t it time to rip up the old models, which weren’t working anyhow, and start afresh with creative ideas and 21st-century innovation?

From an ethical point of view, the vulnerable elderly and disabled in our midst deserve better. The post-World War II Baby-Boom cohort is entering their 70s and will soon overwhelm the existing age care & support systems.

From an economics point of view, we need to do something to bend the cost curve. Don’t we all deserve long-term care that’s better than what we have now?

This program will take a brief look at how we got here and chart a new course for service delivery models in the long-term care sector. Starting over in long-term care will include preferences of consumers who are now in their 70s and younger, technologies including “ambient assisted living” as well as innovative oversight methods which minimize gaming and human error.

Please join us for We Deserve Better: Rip it up & starting over in long-term care
July 29th, 2020 at 16:00 PM BST / 11:00 AM EDT

Find the insights your business needs.

Longtermcare rebuilt

COVID-19 has changed the Long Term Care markets; stay UPDATED.

This webinar looks at:

  • how we got here
  • charts a new course for service delivery models for long term care
    • technologies including “ambient assisted living”
    • innovative oversight methods

The Presenter

Irving Stackpole

Irving Stackpole

With decades of experience, Irving Stackpole is the President of Stackpole & Associates, Inc., a marketing, research, and sales training firm. Founded in 1991, Stackpole & Associates applies scientific marketing principles to develop practical solutions to clients’ challenges. Stackpole & Associates works collaboratively with clients to create innovative and practical solutions to the challenges facing organizations in the rapidly changing long term care markets.

Connect with him on LinkedIn here.

Whether you are a decision-maker for a nursing home, assisted living or other senior care organization, attend this webinar to hear about the possible paths to recovery for the congregate long-term care sector.

Marketing Fawlty Towers: 4 Ways to Restore Long Term Care
July 29, 2020
16:00 PM BST / 11:00 AM EDT

Access these prior webinars – for free!

Long Term Care After COVID-19: The Road Ahead Updated

April 29th, COVID-19 & Long-Term Care: Crisis Communications

May 20th, Long Term Care After COVID-19: The Road Ahead Webinar

June 17, Long Term Care After COVID-19: The Road Ahead Updated

These webinars were oversubscribed – book your seat now.

I hope you will join us for this free informative webinar.

All Attendees will receive

passport+covid-19

Recording of the webinar

This session will be recorded, including participants questions and answers, and will be made available to participants after the webinar for further review and sharing.

Whether you are a decision-maker for a nursing home, assisted living or other senior care organization, attend this webinar to hear about the possible paths to recovery for the congregate long-term care sector.

Marketing Fawlty Towers: 4 Ways to Restore Long Term Care
July 29, 2020
16:00 PM BST / 11:00 AM EDT

Stackpole & Associates is a marketing, research & strategy consulting firm focused on healthcare and seniors’ services markets. Irving can be reached directly at istackpole@stackpoleassociates.com.

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