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Marketing Fawlty Towers: 4 Ways to Restore Long Term Care

Marketing Fawlty Towers:
4 Ways to Restore Long Term Care

A discussion with Irving Stackpole
August 6 2020
11:30 AM EDT / 16.30 PM BST

The Recordings

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Congregate long-term care (care homes, assisted living, nursing facilities etc.) is a solution very few people ever wanted to buy. Now that the SARS-CoV-2 pandemic has ravaged congregate care centers in the UK and the US, will consumers and their adult advisors once again select these options?

For some portion of the age-qualified population, disability and the lack of suitable alternatives will force consumers, their advisors or advocates to select a congregate care setting because of the need for supervision, social care and/or medical care. Beyond this baseline level of demand, what does the future for congregate long-term care look like post-COVID-19?

What can operators, providers and marketing professionals do to encourage qualified consumers to once again consider congregate long-term care as a lifestyle choice, a voluntary relocation?

Relying upon peer-reviewed research and behavioural economics, this program will look at choice factors such as risk/benefit dynamics, perceived risk and the concept of “fear” in the selection of congregate long-term care solutions. Communications options such as “priming” and “framing” will be reviewed, as well as the current state of branding in congregate long-term care. Examples and case studies from both the United Kingdom and the United States will be used. Finally, we will review four (4) strategies used successfully in other declining markets to secure and restore acceptance and market share, exploring how these can be applied in congregate long-term care.

Please join us for Marketing Fawlty Towers: 4 Ways to Restore Long Term Care, August 6th, 2020, at 11:30 AM EDT / 16.30 PM BST

Find the insights your business needs.

Longtermcare rebuilt

COVID-19 has changed the Long Term Care markets; stay UPDATED.

This webinar looks at:

  • risk/benefit dynamics
  • communications options
  • branding in congregate – examples and case studies from both the United Kingdom and the United States will be used.
  • Review four (4) strategies used successfully & exploring how these can be applied in congregate long-term care.

The Presenter

Irving Stackpole

With decades of experience, Irving Stackpole is the President of Stackpole & Associates, Inc., a marketing, research, and sales training firm. Founded in 1991, Stackpole & Associates applies scientific marketing principles to develop practical solutions to clients’ challenges. Stackpole & Associates works collaboratively with clients to create innovative and practical solutions to the challenges facing organizations in the rapidly changing long term care markets.

Connect with him on LinkedIn here.

Whether you are a decision-maker for a nursing home, assisted living or other senior care organization, attend this webinar to hear about the possible paths to recovery for the congregate long-term care sector.

Marketing Fawlty Towers: 4 Ways to Restore Long Term Care
August 6th, 2020
11:30 AM EDT / 16.30 PM BST

Access these prior webinars – for free!

Long Term Care After COVID-19: The Road Ahead Updated

April 29th, COVID-19 & Long-Term Care: Crisis Communications

May 20th, Long Term Care After COVID-19: The Road Ahead Webinar

June 17, Long Term Care After COVID-19: The Road Ahead Updated

These webinars were oversubscribed – book your seat now.

I hope you will join us for this free informative webinar.

All Attendees will receive

Recording of the webinar

This session will be recorded, including participants questions and answers, and will be made available to participants after the webinar for further review and sharing.

Whether you are a decision-maker for a nursing home, assisted living or other senior care organization, attend this webinar to hear about the possible paths to recovery for the congregate long-term care sector.

Marketing Fawlty Towers: 4 Ways to Restore Long Term Care
August 6th, 2020
11:30 AM EDT / 16.30 PM BST

Stackpole & Associates is a marketing, research & strategy consulting firm focused on healthcare and seniors’ services markets. Irving can be reached directly at istackpole@stackpoleassociates.com.

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