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Irving Stackpole, President, RRT, MEd

With extensive experience and expertise in healthcare, and aging services, Irving Stackpole is the President of Stackpole & Associates, Inc., a consultancy he founded in 1991. Stackpole & Associates applies scientific marketing principles to develop practical solutions to clients’ challenges. Using the most rigorous psychological and behavioral science research, Stackpole & Associates develops methods and designs that produce unimpeachable data yielding reliable, actionable recommendations. Stackpole & Associates works collaboratively with clients to create innovative and practical solutions to the challenges facing organizations in rapidly changing markets including the field of medical tourism and long-term care.

Following his graduation from Stonehill College, Irving began his career as a respiratory therapist for New England Baptist and Massachusetts General Hospitals where he rapidly established himself as an early pioneer in field as a contributing author to a seminal text, The Principles and Practice of Respiratory Therapy. As President of the American Respiratory Therapy Foundation and an industry representative in Washington DC, he helped to write national licensing guidelines. Branching out into other areas, Irving developed NCME, the largest national network of Category 3 medical educational videotapes, and he founded Amcare Medical Services, which became the largest home healthcare company in New England.

His career quickly moved to the senior executive level.  He gained experience as the CEO of home health for a regional system and then as the Director of Marketing for a national network of post-acute care centers, winning two national awards for marketing campaigns.  After working as National Vice President for Rehabilitation for the largest home health care company in the United States, Irving established Stackpole & Associates in 1991, applying his skills for the direct benefit of client organizations.

Under Irving’s direction, Stackpole & Associates has conducted a broad array of consulting assignments, including strategic market research, market analysis & feasibility studies, sales skill assessment & training, sales management, and business development planning and execution. Stackpole & Associates has established itself in the field of long-term care, health tourism and medical travel working with governments, governmental agencies, professional associations, healthcare providers, and tourism organizations to define markets, conduct research, develop marketing programs and strategies, establish brand identity, and implement marketing efforts to attract international consumers from around the world.

In addition to the publication of many articles in national and international trade magazines, peer-reviewed journals and newspapers, Irving has quoted in The New York Times, The Financial Times and Forbes. He is Editor of Medical Tourism Marketing (2009), the first book published on the subject, co-author of Marketing Handbook for Health Tourism (2020) and co-host of The Medical Travel Show, a serial podcast. Irving serves as a Healthcare Mentor with the EU’s European Institute for Innovation & Technology (EIT Innostars).  He is a popular speaker, having addressed audiences at conferences such as Medical Korea, Costa Rican Chamber of Hotels Congress, International Association of Homes and Services for the Aging, the First Latin American Medical Tourism Conference, the European Medical Travel Conference, Dubai International Health & Travel Conference, IMTEC, World Health & Third Age Tourism Congress, Assisted Living Federation of America, the Massachusetts Medical Society and the Massachusetts Extended Care Federation and many more.

Irving also shares a variety of insights and resources through the Stackpole & Associates Blog.

In addition to his expertise in the US healthcare system, Irving is a founding member of the non-profit organization, SHARED. A 501(c)(3) tax-exempt organization, SHARED is committed to ensuring greater access to medicines for the world’s poorest people. In his capacity as a Board member, Irving has spearheaded fundraising campaigns and lent his marketing skills and knowledge to the organization. To find out more about Irving’s volunteer work with SHARED, visit www.HealthShares.org.

Irving can be reached directly at istackpole@stackpoleassociates.com.

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Advisory Roles

shift-sustainability-oriented-highly-interactive-and-innovation-based-framework-for-tourism-marketing

Advisory board – SHIFT-Sustainability-oriented, Highly interactive, and Innovation-based Framework for Tourism marketing project

Polytechnic Institute of Setúbal is conducting a research project for tourism marketing.

Synopsis : Project with a multidisciplinary approach that aims to develop a theoretical framework taking into account current tourism challenges such as sustainability, digitization and post-pandemic consumer behaviors, for a new paradigm of collaborative digital marketing in tourism.

The theoretical framework will address how tourism agents can transition to this new paradigm, identifying the necessary preconditions, agents, their motivations, processes and expected results. 

Advisory Roles

Affiliate and contributor, Nova SBE Health Economics and Management Knowledge Center

Nova School of Business & Economics is a leading business school in Portugal and one of the best business schools in the world in the areas of Healthcare Economics, Finance and Management. It offers Bachelors, Masters, Ph.D. MBA as well as Executive Education program.

University of South Florida

Advisory Council, Digital Marketing Certificate Program, University of South Florida.

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business. Developed in conjunction with leading practitioners, the curriculum is designed to provide practical skills and tools that can be applied immediately at the workplace.

Advisory Roles

Irving serves on the board of Global Primary Care, a non-profit 501(c)(3) tax-exempt organization devoted to healthcare access and equity. Global Primary Care promotes and supports the individuals and organizations that increase access to primary care through sustainable efforts for people living in the poorest places in the world.

Advisory Roles

Irving Stackpole is on the Board of MediGence, helping patients access the best international medical treatment options. Read the press release here.

Memberships

The Gerontological Society of America

Irving Stackpole is a member of The Gerontological Society of America.
The GSA is the oldest and largest interdisciplinary organization devoted to research, education, and practice in the field of aging. GSA’s principal mission — and that of our 5,500 members — is to promote the study of aging and disseminate information to scientists, decision makers, and the general public.

Academy of Marketing Science

Irving Stackpole is a member of the Academy of Marketing Science.
The Academy of Marketing Science Foundation is an international, scholarly, professional organization. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world. The Academy is committed to the highest of ethical standards in the pursuit of this mission.

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