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From Opportunity to Sustainability: Re-imagining International Healthcare Services.

Reimagining health tourism will allow destinations, providers and businesses to expand their markets in a more sustainable and profitable manner.

InternationalHealthCare

International healthcare and patient services are changing, driven by the COVID-19 pandemic and the emergence of new ways to provide different services in different ways. These changes predict major shifts.

The pandemic has exposed the frailty of healthcare systems around the world at the same time as telehealth and telemedicine offer new opportunities.

Is US Dominance of International Healthcare Ending?

At the conclusion of this program, the participants will be able to:

  • Describe and understand the four modes of cross-border trade in healthcare services
  • Identify four different types of business investments in foreign markets
  • Pinpoint motivations driving the shift from opportunity to sustainability
  • Understand innovative models for developing cross-border trade in international healthcare services including health, dental & medical services.
  • Recognize opportunities to deliver healthcare services designed for the future

Is there a way to re-imagine health tourism to both expand them and make them more sustainable? We believe there is!

The pandemic has shown that opportunity in the medical tourism markets may not be sustainable; in fact, the markets are vulnerable.

For almost two decades, US healthcare providers have been the dominant leaders in international healthcare, attracting foreign patients to their institutions, and projecting their brands globally through education & research, consulting, and skills and knowledge transfer.

There are seismic shifts occurring in the international healthcare markets, with new governmental, intermediary, and foreign providers stepping forward with innovations, which may be better aligned with the post-pandemic demand for, and supply of healthcare services.

A Question-and-Answer period follows the 45-minute presentation for the exchange of ideas.

Join us on September 29th at 5 – 6 PM GMT, 12:00 noon to 1:00 PM EDT and don’t miss your chance for access to these market-leading insights!

The pandemic has shown that opportunity in the medical tourism markets may not be sustainable; in fact, the markets are vulnerable. Reimagining health tourism will allow destinations, providers and businesses to expand their markets in a more sustainable and profitable manner.

The markets for health, dental & medical tourism should be considered far more broadly than one patient traveling across borders to receive care.

This webinar will cover topics that help you begin on your own shifts:

  • Describe and understand the four modes of cross-border trade in healthcare services
  • Identify different types of businesses in foreign markets
  • Delivering healthcare services designed for the future
  • Learn about new innovative models to apply

A Question-and-Answer period follows the 45-minute presentation for the exchange of ideas.

Reimagining health tourism will allow destinations, providers and businesses to expand their markets in a more sustainable and profitable manner. Join us to learn how this seismic shift will happen, and how you can adapt to it.

This session will be recorded, including participants questions and answers, but will be made available ONLY to participants after the webinar.

StackpoleAssoc-HT7_Webinar_header-v4

Health Tourism: From Opportunity to Stability
September 29th, 2021
17:00 GMT, 12:00 noon PM EDT

A DISCUSSION WITH:

consulting solutions

Irving Stackpole

Irving Stackpole is the President of Stackpole & Associates, Inc., a marketing, research, and training firm founded in 1991. Irving has over 40 years of experience in US and international healthcare, human services and senior living segments. Stackpole & Associates has worked for governments, agencies and providers in many countries. Irving is widely published, having co-authored The Marketing Handbook of Health Tourism, and has been quoted in The Financial Times, the New York Times, Forbes and many others. Irving is the co-author of, “Marketing Handbook for Health Tourism”.

Connect with him on LinkedIn here.

1617364340483

Elizabeth Ziemba, JD, MPH

Ms. Elizabeth Ziemba, JD, MPH, is a pioneer in the fields of wellness, health, and medical travel having established Medical Tourism Training in 2009 as the first training company dedicated to the specific needs of the sector. With a track record of success in consulting projects around the world, Ms. Ziemba works with governments, healthcare providers, associations, health clusters, and hospitality services conducting market research, marketing, organizational and business development, and other services to assist clients to achieve their goals. In her role as the Regional Director for Temos International Healthcare Accreditation, Elizabeth is committed to improving access to best practices designed to raise the standards of clinical and non-clinical services provided by hospitals and clinics.

Connect with her here on Linkedin

WHY THIS WEBINAR: The pandemic has shown that opportunity in the medical tourism markets are vulnerable.

Is there a way to re-imagine health tourism to both expand them and make them more sustainable? We believe there is!

One of the most compelling examples of this is telehealth & telemedicine, which have grown tremendously as a result of the pandemic. For decades, x-ray images have been taken in one location, transmitted to another location for review and analysis, and then the reports sent back to the doctor in the original location to guide clinical treatments. This is an example of health tourism, although the patient never leaves his/her first location.

An even simpler example of this type of health tourism is the way videoconferencing (e.g., Zoom, Teams and Google Meets) has crept into every part of our day-to-day lives, making remote work, family visits and – yes – provider visits much more accessible, affordable.

Join us on Wednesday, September 29th at 5 PM GMT, 12:00 noon PM EDT for a webinar and open discussion with more examples and insight.

Facilitated by Irving Stackpole & Elizabeth Ziemba.

Reimagining health tourism will allow destinations, providers and businesses to expand their markets in a more sustainable and profitable manner. Join us in this webinar to discover how these seismic shifts affect you and how you can adapt.

This session will be recorded, including participants questions and answers, but will be made available ONLY to participants after the webinar.

StackpoleAssoc-HT7_Webinar_header-v4

Health Tourism: From Opportunity to Sustainability
September 29th, 2021
17:00 GMT, 12:00 noon PM EDT

Stackpole & Associates is a marketing, research & strategy consulting firm focused on healthcare and seniors’ services markets. Irving can be reached directly at istackpole@stackpoleassociates.com.

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