Health Tourism After COVID-19:
The Road Ahead Updated
A follow-up discussion with Irving Stackpole & Laszlo Puczko
June 3rd 2020
12 PM Eastern Time (EDT)
As the travel markets begin to thaw from their COVID-19 deep freeze, how might this affect the wellness, dental & health tourism markets?
Travel into and out of many destinations remains difficult, yet in some locations, consumers have started traveling; will they consider health, dental and medical services? Demand is pent up, and as the travel markets begin to thaw, what can we expect?
On the supply side, healthcare systems in many locations stopped all elective procedures for several months. Now that the immediate challenges of the pandemic have passed, how difficult will it be to resume elective and ambulatory procedures? And among resorts, spas and operators focused on the wellness markets, will they be able to resume “normal” business?
In this unprecedented time, we will look at how health tourism providers and destination management organizations should plan for the future.
- Will medical tourism “return to normal”?
- While the crisis is still unfolding, how can we prepare for the resumption of travel, and a return to business activity in the health, wellness, dental & medical tourism markets?
- Will travellers return? And if they do, what will the “new normal” look like?
- Will health & wellness providers be able to adapt to consumers’ and patients’
concerns after months of restrictions?
- Which segments of these markets will return first?
The first webinar on April 29th – Health Tourism Grounded: Crisis Communications – was focused on how health tourism providers and destination managers can best handle both external & internal communications in this crisis.
In the second webinar, on May 13th, Irving Stackpole & Laszlo Puczko talked about Health Tourism After COVID-19: The Road Ahead. They discussed the likely recovery of and the future for health & wellness tourism in the post-COVID-19 period.
In the third webinar of this series, on June 3, Irving & Laszlo will present Health Tourism After COVID-19: The Road Ahead Updated, with new information about this rapidly unfolding situation, and discuss how these emerging changes impact wellness, health, dental and medical tourism providers as well as health tourism destinations. The first two webinars were oversubscribed – book your seat now.
We hope you will join us for this free informative webinar.
Whether you are a decision-maker for a hospital, wellness spa, dental clinic, cosmetic surgery or tourism board, attend this webinar and learn about the likely path to recovery for the health, wellness and medical tourism markets.
Health Tourism After COVID-19: The Road Ahead Updated
June 3rd 2020
12 PM EDT
Find the insights your wellness, health & medical tourism business needs.
COVID-19 has changed the way the health tourism markets will do business.
This webinar looks at:
- how managers can prepare for recovery
- how managers can and should communicate internally and externally
- changes to regional corridors in the health & wellness travel markets
- new market segments that will emerge
What We Will Talk About
Defining the Issue
Global demand in the regional health & wellness tourism markets had been growing before the spread of the novel coronavirus forced the shutdown of all nonessential transportation. On the supply side, providers and destinations were building capacity and marketing aggressively to attract health & wellness, motivated travelers. Both the demand and supply sides of these markets were frozen as a consequence of the global pandemic; what will happen next?
How the COVID-19 Crisis Has Changed Things
The changes brought about by the COVID-19 pandemic will affect both the demand and supply sides of the wellness, health & medical tourism markets. With some consumer segments affected by Covid-19 more severely (for example, the elderly), providers and destinations attempting to attract consumers will need to carefully reconsider how they segment their markets. And healthcare systems which have struggled with the COVID-19 healthcare crisis will have to carefully reconsider how they pivot operations and promotions to meeting the elective needs of consumers. And everyone, especially commercial airline carriers and destinations will need to carefully manage perceptions around the safety of travel in general, and health & wellness travel, in particular.
With decades of experience, Irving Stackpole is the President of Stackpole & Associates, Inc., a marketing, research, and sales training firm. Founded in 1991, Stackpole & Associates applies scientific marketing principles to develop practical solutions to clients’ challenges. Stackpole & Associates works collaboratively with clients to create innovative and practical solutions to the challenges facing organizations in the rapidly changing health tourism markets. Irving is the co-author of, “Marketing Handbook for Health Tourism”.
Laszlo Puczko has been working in the health and travel arenas for 25+ years. He is the co-founder and CEO of Health Tourism Worldwide a professional services firm specialised in market intelligence, planning and development support for businesses and for destination organizations. The Health Tourism Worldwide team has been active both in medical and wellness tourism. HTWW provides training and mentoring services aiming at competitiveness improvement and wellbeing experience definition. Laszlo is the co-author of, “Marketing Handbook for Health Tourism”
All Attendees will receive
Recording of the webinar
This session will be recorded, including participants questions and answers, and will be made available to participants after the webinar for further review and sharing.