For over 30 years, Greg Robertson has developed integrated, problem-solving creative campaigns and strategic solutions for major brands, start-ups, and non-profits alike. That includes as Creative Lead and Brand Consultant on campaigns and projects for BAE Systems, Logitech, Blue Cross Blue Shield, Self Help Inc., PepsiCo, Washington Gas, Virgin, Labatt, Michelin, Mott’s, and others. From Print, Radio, TV, and Websites to Social Media, Outdoor, Direct Mail, Graphic Design, and more, Greg’s media-agnostic approach works because it’s about the right message, delivered memorably.
Greg’s cause marketing has paralleled his commercial accomplishments, with work for the Big Sister Association, Tolerance.org, Self Help, Inc., the Massachusetts Association for Community Action (MASSCAP), American Red Cross, and others that garnered significant increases in fundraising, volunteerism, and participation tracked to his messages and art. He’s also had similar success for regional care centers such as Rogerson House Assisted Living, Eliot Hospital, the Hannah B.G. Shaw Home, Windsor Place Assisted Living, Quincy Medical Center, Sherrill House Skilled Nursing & Rehab, and others.
Before opening his own practice, Greg developed conceptual advertising and guided young creatives at big ad agencies like Y&R, BBDO, and Publicis, as well as small funky ones. His category experience includes: Health Care, Senior Care & Senior Living • Consumer Packaged Goods (CPG) • Non-Profits • Biotech & Pharma • Cyber Security • Aerospace • Energy & Renewable Technologies • Professional Services • Financial Services • and Automotive. A graduate of Purdue University, Greg is also a skilled interviewer, occasional comedy writer, and reckless Mensan. He and his wife, Gloria, live with a Pekinoodle in Quincy, Massachusetts.