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Markets for Long-Term Care – Epilogue to a Crisis

The intent of this program is to further an ongoing dialogue about how to improve services to some of the most needy populations in our societies.

Markets for Long-Term Care – Epilogue to a Crisis

Congregate long-term care in the US, UK and Canada (nursing homes, assisted living, memory care, care homes, independent living, life plan communities, CCRC’s and others) were overwhelmed by the coronavirus pandemic. And a new virus variant is now spreading quickly within these operations.

While some providers fared better than others, a disproportionate share of COVID-19 related infections and deaths occurred in these facilities. What have we learned from this tragic loss of life?

This program will look at:

  • demographics of demand & overcoming political somnolence
  • obstacles and opportunities to adapt & change the physical, built environments of long-term care
  • sourcing, recruiting & retaining care staff
  • communications models to recruit support v. generate resilience

Wednesday, September 8th at 12:00 PM EDT/5:00 GMT

Most congregate care properties were designed and built decades ago for populations which have long since passed on.

The staff in these residences have been historically difficult to find and retain, and they too were decimated by the pandemic. Many staff continue to display psychological and behavioral impacts of the devastation that occurred in the sector.

Before the pandemic, operators were warning regulators and legislators of looming staffing crises because of years of inadequate pay and difficult working conditions. Inadequate staffing is currently at a crisis point, with many jurisdictions calling for, and implementing minimum pay, as well as staffing ratios in the wake of the pandemic.

With this severe backdrop, professionals in the sector are now attempting to draw attention to the need for significant, fundamental changes in the way we care for dependent and vulnerable individuals.

This program has been approved for Continuing Education for 1 total participant hours by NAB/NCERS – Approval 20220907-1-A76008-DL.

Join us on Wednesday, September 8th at 12:00 PM EDT/5:00 GMT and continue the ongoing dialogue.

Markets for Long-Term Care – Epilogue to a Crisis

Long Term Care Facility

Some topics we’ll be covering in this webinar:

  • demographics of demand & overcoming political somnolence
  • obstacles and opportunities to adapt & change the physical, built environments of long-term care
  • sourcing, recruiting & retaining care staff
  • communications models to recruit support v. generate resilience

Typically a Live Q&A also occurs (where time permits) at the end of the webinar where you can ask the most burning questions you have to experts with insight.

If you are a decision-maker or manager in seniors housing, assisted living, skilled nursing or CCRC, this NAB/NCERS-Approved webinar offers useful insight into the future of how we care for and run facilities for dependent and/or vulnerable individuals.

This session will be recorded, including participants questions and answers, but will be made available ONLY to participants after the webinar.

StackpoleAssoc-LTC10_Webinar_header-v1

Markets for Long-Term Care – Epilogue to a Crisis (NAB/NCERS-Approved Webinar)
Wednesday, Sep. 8th, 2021
12PM EDT / 5PM GMT

WITH OVER 30 YEARS OF EXPERIENCE IN THE BUSINESS:

consulting solutions

Irving Stackpole

With decades of experience, Irving Stackpole is the President of Stackpole & Associates, Inc., a marketing, research, and sales training firm. Founded in 1991, Stackpole & Associates applies scientific marketing principles to develop practical solutions to clients’ challenges. Stackpole & Associates works collaboratively with clients to create innovative and practical solutions to the challenges facing organizations in the rapidly changing long term care markets.

Connect with him on LinkedIn here.

WHY THIS WEBINAR: The need for significant, fundamental changes in the way we care for dependent and vulnerable individuals cannot be ignored.

The intent of this program is to further an ongoing dialogue about how to improve services to some of the most needy populations in our societies.

Most congregate care properties were designed and built decades ago by architects who couldn’t anticipate the needs of contemporary residents; the occupants for whom they planned have long since passed on. Multiple beds in the same room, shared lavatories, common bathing facilities and antiquated (if any) central ventilation systems. These design features conspire to help infections spread, not to contain a pandemic.

As if this wasn’t enough, staff in these residences have historically been difficult to recruit and retain, and many of them work multiple jobs, acting as transportation hosts to all infections circulating in the community, or the facilities where they work. Because of this, staff were also decimated by the pandemic. Many staff continue to display psychological and behavioral impacts of the devastation that occurred.

Join us on Wednesday, September 8th at 12:00 EDT for a webinar and open discussion. Facilitated by Irving Stackpole.

If you are a decision-maker or manager in seniors housing, assisted living, skilled nursing or CCRC, this premium webinar offers an unbiased glimpse into the methods for success in your project, presented by experienced experts in the congregate long-term care market.

This session will be recorded, including participants questions and answers, but will be made available ONLY to participants after the webinar.

StackpoleAssoc-LTC10_Webinar_header-v1

Markets for Long-Term Care – Epilogue to a Crisis (NAB/NCERS-Approved Webinar)
Sep 8th, 2021
12:00 EDT

Stackpole & Associates is a marketing, research & strategy consulting firm focused on healthcare and seniors’ services markets. Irving can be reached directly at istackpole@stackpoleassociates.com.

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