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COVID-19 & Long-Term Care: Crisis Communications

COVID-19 & Long-Term Care: Crisis Communications

April 15th 2020
12.00 – 1.00 Eastern Time (EDT)

The Recordings

To watch the recording click here

Register here to download the webinar presentation.

    This program has been approved for Continuing Education for 1 total participant hours by NAB/NCERS - Approval #20210807-1-A68212-DL


    The coronavirus crisis in the United States focused unfortunate attention on a nursing home in Kirkland, Washington. By any reasonable measure, this skilled nursing center was excellent, if not best-in-class. And yet now, this congregate care center represents just the beginning of an avalanche of challenging, negative media attention affecting all types of congregate senior care, from nursing homes to community senior centers. Thousands of congregate care centers across the United States are experiencing a level of internal and external conflict and strife brought on by the pandemic.

    This webinar will focus on how to congregate care center managers can best handle both external & internal communications in a crisis.

    Before the COVID-19 epidemic, crisis communications skills had been “What if”, today the pressing question is, “What do I do now?” This webinar answers that question!

    COVID-19 & Long-Term Care: Crisis Communications

    Whether you are a decision-maker for a nursing home, assisted living or other senior care organization, attend this webinar and learn to how to manage negative events, and prevent brand & reputation nightmares.

    Learn the skills & systems your long term health care business needs.

    Covid-19 has changed the way the long term health sector will do business.

    This webinar looks at
    – how managers can and should communicate internally and externally when the situation is bad.
    – how to develop a crisis communications plan.
    – how to frame bad situations to mitigate their perceived impact.


    What We Will Talk About

    Defining the Issue

    Effective crisis communications differentiates successful survival from permanent brand & reputation damage, employee disengagement and customer abandonment. The skills & systems associated with effective communications in a crisis are well known, and can be applied effectively in congregate long-term care.

    Things go wrong; your communications should not

    Most of us recognize when things go wrong; the pandemic is the perfect example. Crises, small and large, occur all the time, but not everyone understands how to respond. Communications principles & skills associated with effective crisis management have now never been more important.


    Effective crisis communications relies on preparation. Trying to figure out what to say when you’re in front of the cameras, or when newspaper calls is too late! The truism, “Failing to plan is planning to fail” applies; learn the skills you need now so that you and your entire organization are prepared.

    Crisis – before, during and after

    A crisis is a terrible thing to waste! Congregate seniors care has had a negative reputation for decades, and now, the COVID-19 pandemic is shaking the sector to its foundations. The need for effective communications skills and systems planning has never been more evident or more urgent!

    Irving Stackpole

    Irving Stackpole

    With decades of experience in healthcare and senior living, Irving Stackpole is the President of Stackpole & Associates, Inc., a marketing, research, and sales training firm. Founded in 1991, Stackpole & Associates applies scientific marketing principles to develop practical solutions to clients’ challenges. Using the most rigorous psychological and behavioral science research, Stackpole & Associates works collaboratively with clients to create innovative and practical solutions to the challenges facing organizations in rapidly changing markets.

    “COVID-19 & Long-Term Care: Crisis Communications”
    15th April 2020
    12noon EST

    Connect with him on LinkedIn here.

    All Attendees will receive

    Recording of the webinar

    This skills development and training session will be recorded, including participants questions and answers, and will be made available to all participants after the webinar for further review and sharing.

    90 Day Communications Action Plan

    Virtual learning is helpful, but in a crisis it isn’t enough. You need a plan. All participants will receive a practical, 90 Day Communications Action Plan which can be tailored to your specific circumstances.


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