Health Tourism Grounded: Crisis Communications
April 29th 2020
12.00 – 1.00 Eastern Time (EDT)
The COVID-19 crisis has plunged the global travel & tourism sector into a deep freeze, and the health tourism markets into hibernation. With travel into and out of most destinations difficult or impossible, consumers have stopped traveling for health, dental and medical services.
Healthcare systems in many places around the world are rising to meet the challenges of the pandemic and are not focused on elective or non-urgent procedures. In this unprecedented crisis, how should health tourism providers and destination management organizations communicate with their audiences?
Marketing communications messages need to be different in the context of a global pandemic and healthcare crisis.
This webinar will focus on how health tourism providers and destination managers can best handle both external & internal communications in a crisis
Before the COVID-19 epidemic, crisis communications skills had been “What if”, today the pressing question is, “What do I do now?”
This webinar answers that question!
Health Tourism Grounded: Crisis Communications in Health Tourism webinar: 29th April 2020 12.00 - 1.00 Eastern Time ( EDT)
Whether you are a decision-maker for a hospital, wellness spa, dental clinic, cosmetic surgery center or tourism board, attend this webinar and learn to how to manage this crisis, and prevent brand damage & reputation nightmares.
Learn the skills & systems your health tourism business needs.
Covid-19 has changed the way the health tourism markets will do business.
This webinar looks at
– how managers can and should communicate internally and externally when the situation is bad.
– how to develop a crisis communications plan
– how to frame bad situations to mitigate their perceived impact.
What We Will Talk About
Defining the Issue
Effective crisis communications differentiates successful survival from permanent brand & reputation damage, employee disengagement and customer abandonment. The skills & systems associated with effective communications in a crisis are well known, and can be applied effectively in health tourism.
Things go wrong; your communications should not
Most of us recognize when things go wrong; the pandemic is the perfect example. Crises, small and large, occur all the time, but not everyone understands how to respond. Communications principles & skills associated with effective crisis management have now never been more important.
Effective crisis communications relies on preparation. Trying to figure out what to say when you’re in front of the cameras, or when the newspaper calls is too late! The truism, “Failing to plan is planning to fail” applies; learn the skills you need now so that you and your entire organization are prepared.
Crisis – before, during and after
A crisis is a terrible thing to waste! The health tourism markets have never faced a crisis like the COVID-19 pandemic. It is shaking the markets to their foundations. The need for effective communications skills and systems planning has never been more evident or more urgent!
With decades of experience, Irving Stackpole is the President of Stackpole & Associates, Inc., a marketing, research, and sales training firm. Founded in 1991, Stackpole & Associates applies scientific marketing principles to develop practical solutions to clients’ challenges. Stackpole & Associates works collaboratively with clients to create innovative and practical solutions to the challenges facing organizations in the rapidly changing health tourism markets.
Irving is the co-author of, “Marketing Handbook for Health Tourism”
“Health Tourism Grounded: Crisis Communications in Health Tourism”
29th April 2020
All Attendees will receive
Recording of the webinar
This skills development and training session will be recorded, including participants questions and answers, and will be made available to all participants after the webinar for further review and sharing.