Join Irving Stackpole on June 16, 2026 | 12:00 PM EDT | Register here: https://bit.ly/4f6Cu1F
In the increasingly competitive seniors’ housing and assisted living markets, resident satisfaction no longer assures sustainability. True differentiation, and enduring success, come from cultivating loyalty through wellness.
Drawing on more than 40 years of experience in clinical practice, executive leadership, and strategic consulting, Irving Stackpole of Stackpole & Associates brings a rare combination of scientific rigor and real-world practicality to this data-driven session. Irving will explore how wellness-centered strategies create measurable advantages in occupancy, retention, and reputation for senior living organizations.
Grounded in industry data, participant benchmarking research, and case studies developed through Stackpole & Associates’ evidence-based approach, this session will demonstrate the strong correlation between residents’ health status, their length of stay, and community performance outcomes. Communities that embed wellness into every aspect of their operations—from environment design to social engagement and health promotion—not only foster healthier, happier residents but also experience higher acceptance among prospective residents and families in their catchment areas.
Irving will also address how to interpret and apply key performance indicators (KPIs) for wellness, retention, and satisfaction, transforming data into actionable insights for leadership teams. Participants will gain practical frameworks to position wellness as a strategic driver rather than a peripheral amenity, enabling their organizations to achieve deeper market penetration, brand differentiation, and stronger financial resilience.
Join us for this informative session to discover how focusing on wellness moves beyond short-term satisfaction to achieve lasting loyalty—the most valuable currency in today’s ageing-services landscape.
Learning Objectives
After attending this session, participants will be able to:
- Explain the relationship between resident wellness, length of stay, and overall community performance in seniors housing.
- Identify and apply key data metrics that demonstrate how wellness contributes to market acceptance and occupancy growth.
- Develop strategic initiatives that embed wellness as a core organizational driver to strengthen loyalty, retention, and long-term viability.
Irving Stackpole, President, Stackpole & Associates, Inc.
Irving Stackpole is the President of Stackpole & Associates, Inc., a consultancy he founded in 1991. With more than 40 years of experience spanning clinical practice, executive leadership, and strategic consulting, Irving brings a rare combination of scientific rigor and real-world practicality to every engagement.
Stackpole & Associates applies evidence-based marketing principles—drawing on psychology and behavioral science—to develop actionable strategies for organizations operating in healthcare, senior living, and long-term care. The firm is known for producing research that is both methodologically sound and directly actionable.