It may appear that the term ’wellness’ or wellness tourism/travel is some sort of a new thing. I...
These Markets Are Not, “The New Normal”
In our recently published The Marketing Handbook for Health Tourism, my co-author and I focus on the...
Health Tourism: Light at the end of the COVID-19 tunnel
Health Tourism: Light at the end of the COVID-19 tunnel Can we anticipate the likely return of healt...
Cultural Safety in Health Tourism
Cultural competence or cross-cultural sensitivity is extremely important in health tourism and medic...