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Seongnam International Medical Tourism Convention 2020: Beyond the horizon

Beyond the horizon: Medical tourism markets
after COVID-19

A discussion with Irving Stackpole
November 9th 2020


Beyond the horizon: Medical Tourism markets after COIVD-19; presented at the Seongnam International Medical Tourism Convention 2020

As the world travel & tourism markets go through wrenching changes as the result of the pandemic, including lockdowns, partial releases and repeated lockdowns, health tourism destinations and providers need to make plans and adapt their strategies and tactics. In this presentation, we looked at the anticipated or “most likely” pattern for the return of the health tourism markets, discussed the timing of recovery and steps that providers and destination managers can take today to be ready for, and perhaps accelerate recovery

Irving co-author of the recently released Marketing Handbook in Health Tourism discussed these topics on the 9th November 2020.

All the presentations, as well as the recordings, will be uploaded on the official Seongnam International Medical Tourism Convention 2020 webpage and YouTube channel.

Here are the links:


Stackpole & Associates is a marketing, research & strategy consulting firm focused on healthcare and seniors’ services markets. Irving can be reached directly at

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