The recent 74th Annual Sturgis Motorcycle Rally a Woodstock-like celebration of two wheel enthusiasm is over and the planning for the 75th event in 2015 is underway. As a disclaimer, while I enjoyed owning and riding motorcycles for many years, I never attended Sturgis.
Given the demographics of the age curve in the US, what will become of events such as Sturgis – and indeed, what will become of Harley Davidson?The brand, Harley-Davidson is iconic in American culture. I doubt there are any other brand in the world is so frequently tattooed onto various body parts. Few other brands will turn mild mannered accountants into fearsome road warriors. It is impossible not to notice, however, that the population riding these now very expensive, two wheel tributes to independence is aging. According to an article in Forbes, the average age of Harley ownership is 49 and rising quickly.
Harley-Davidson has attempted to appeal to younger writers/owners, with only mixed results. What else will aging renegades and would be renegades do? When the sciatica finally stops the rides, how will the urge to independence in the open road manifest itself? Will we see a resurgence of the Airstream trailer?