Both the United States and the United Kingdom experienced precipitous drops in live births at approximately the same times in their histories – from roughly 1920 – 1925 to 1940 – 1945.
This timeframe is of course immediately followed by the now famous “baby boom”, which attracts most of the attention in the popular press. What is not discussed is the fact that this decline in live births seriously impacts the size of the age qualified market for seniors services, including care in the home, and congregate housing.
It is definitely true that advancements in medical care and pharmaceuticals have improved longevity. However, when live birth rate declines precipitously, year over year for 10 years (in the US) or 15 years (in the UK) one, two or even three year’s additional average life expectancy, cannot and does not significantly change the decline in the size of the overall age qualified cohorts.
This demographic data must be included in the calculus of supply & demand, and plays a very large part in seniors services marketing.
Contact Irving Stackpole to learn more at istackpole@StackpoleAssociates.com.