With a background of over 20 years in marketing, product promotion and systems development, Richard has a proven record of formulating strategic marketing plans and building systems to deliver them. Richard’s area of focus is NewMedia Marketing, the process of integrating systems that extend from contact with the customer to the back office knowledgebase that supports, enhances, and drives marketing communications and field sales operations.
Richard has conceived and executed many healthcare marketing programs utilizing a full mix of media communication along with telephony-based systems, Sales Force Automation, and Web Promotion. As a pioneer in delivering and managing Web-based solutions, Richard’s “out-of-the-box” thinking on how to apply technology to traditional marketing promotion can be a real asset to a small firm’s future marketing plans. His proven success in bringing consumer services to market through call center operations and eCRM solutions, combine with his in-depth marketing knowledge, to provide the foundation for effective tactical campaigns.
Merging his experience as an entrepreneur and marketing strategist with his leading-edge vision of technology’s role, Richard brings to Stackpole & Associates a unique blend of marketing, systems integration, e-commerce, and project management.
During his tenure as the Director of Product Development for CareerCity, Inc., Richard quickly set in motion a plan for synthesizing the career support sector with recruiting technology. He was instrumental in driving the site’s revenues and profitability.
For TravCorps/ Cross-Country Healthcare, a national staffing leader for traveling healthcare professionals, Richard served as Marketing Director, handling Marketing and Media communication and computer and telephone integration, launching the industry’s first online recruiting and placement website.
As a Marketing Manager for NewMedico national rehabilitation company, Richard implemented a million dollar promotional effort targeted to specialty caregivers and integrated with a voice network and lead management system which supported 250 field sales representatives.
Richard formulated the marketing plans and budget for the launch of two medical diagnostic firms. Other consulting assignments have involved market research, determination of brand loyalty, new retail product launches, catalog and print material development, packaging design, and client relations.
Along with participating in the start-up and growth of several service companies Richard has had ownership in: an advertising agency, a specialty travel service and a career preparation service. In all, his consulting experience encompasses a broad range of clients at various stages of their development.
Richard received his MPA from Suffolk University, and his BS in Accounting and Economics from Stonehill College. He regularly attends industry conferences and is a former member of the Direct Marketing Association, presently an active participant in the Interact New Media Association of the Mass Software Council and has been a visiting instructor at Bentley College.
Richard is strategic and forward thinking and unmatched in his ability to grasp complex market challenges and translate them into practical promotional solutions. His vast Marketing and Healthcare sector knowledge makes him a powerful force to jump-start your promotional plans.