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Health Tourism Markets: Light at the End of the Covid-19 Tunnel

Health Tourism Markets: Light at the End of the Covid-19 Tunnel March 25, 2021

Marketing, research and business development consultant in healthcare, human services and senior living.

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Timely Issues
Timely Issues
Health Tourism Markets: Light at the End of the Covid-19 Tunnel
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Fragmentation in Health Tourism: The end of COVID-19 is just the beginning

Can we anticipate the likely return of health tourism markets around the globe? Yes. Understanding that “health tourism” is not a single, monolithic business or industry, but a set of regional vertical markets; the end of COVID-19 shows the fragmentation in health tourism markets.

We are seeing hopeful signs of the end to the dreadful COVID-19 pandemic. The vaccines work against the initial strain and (mostly) the variants, new ones are coming online and, overall, they all have modest side effects. The goal of herd immunity is in sight; for the UK it could be as early as May 2021, in the US June 2021 and in the Euro Zone, because of delays in vaccine access, herd immunity may not be achieved until May 2022.

Because of the complexity of the virus (SARS-CoV-2), its many variants and the uncoordinated public health response between and among countries, it is likely that we will see positivity go up and down for the next 12 to 18 months.

This podcast looks at:

  • Preparing for recovery – what providers and destinations need to do now to improve consumer confidence
  • Changes to regional corridors – can travel bubbles in Southeast Asia, Australia & New Zealand and Europe accelerate demand
  • New market segments – coronavirus concerns are changing the way consumers think and feel

 

If you are a decision-maker for a hospital, wellness spa, dental clinic, cosmetic surgery clinic, or tourism board, this program offers an unbiased look at the most-likely path to recovery presented by experienced experts in the health, wellness and medical tourism markets.

Marketing, research and business development consultant in healthcare, human services and senior living.

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