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Nova Webinar Health Tourism: potential or peril for Portugal

Health Tourism: potential or peril for Portugal

A discussion with Irving Stackpole
May 6th 2020

Health Tourism: Potential or Peril for Portugal; in a webinar organized by the Nova SBE Health Economics & Management Knowledge Center.

Health tourism exports had been a way to enhance destination brand, stimulate job growth, and improve the balance of trade. How will this change after COVID-19?

Irving co-author of the recently released Marketing Handbook in Health Tourism will present this webinar.


Stackpole & Associates is a marketing, research & strategy consulting firm focused on healthcare and seniors’ services markets. Irving can be reached directly at

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