Health Tourism: potential or peril for Portugal
A discussion with Irving Stackpole
May 6th 2020
Health Tourism: Potential or Peril for Portugal; in a webinar organized by the Nova SBE Health Economics & Management Knowledge Center.
Health tourism exports had been a way to enhance destination brand, stimulate job growth, and improve the balance of trade. How will this change after COVID-19?
Irving co-author of the recently released Marketing Handbook in Health Tourism will present this webinar.