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Stackpole eNews . Feb . 04  


As a friend of Stackpole & Associates, we hope that you enjoy this periodic mailing of updates, tips and other items relevant to your business.

What's New

Article: Taking the Pulse of Employees
The February 2004 issue of Provider magazine features the article Taking the Pulse of employees by Elizabeth Ziemba, Senior Associate with Stackpole & Associates. This article examines the direct and indirect costs of turnover and identifies factors impacting employee and patient satisfaction as they related to staff retention. Steps to reduce turnover are suggested to address the pressing and costly issue of losing valuable employees.

Minimizing Staff Turnover Leads to a Healthy Bottom Line
Employee surveys can save money for facilities. To make the calculation, the true cost of losing an employee has to be determined as does an accurate turnover rate. Once a facility puts a dollar figure on the cost of the departure of one employee, that cost can be compared to the price of conducting an employee survey. By spending money on an employee survey, an employer should be able to garner information needed to drive change within the organization to stop valued employees from quitting. Employee retention is a key goal of a good employee survey

Read the Full Article here (PDF) >>

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Reaching Your Target Audiences Online with Search Engines

Today most organizations have web sites, but few really know how to best leverage their web presence to reach their target audiences. An effective marketing method known as Search Engine Optimization (SEO) addresses this problem by allowing organizations of all types to reach their most valuable prospects online through search engines.

The following are just a few of the benefits of search engine optimization:

  • Increased visibility among target audiences
  • More qualified prospects for your organization or business
  • Improved brand recognition in the marketplace
  • High Return on Investment

    Learn More About Search Engine Optimization

SEO Overview and Key Benefits (PDF) >>

SEO Fundamentals:
Tips & Best Practices for Search Engine Optimization
(PDF) >>

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Win a Free Search Engine Assessment for Your Web Site

Stackpole & Associates now offers free search engine assessment reports to three lucky entrants each month. These reports will provide you with valuable insights about your web presence and how well your site is developed to perform in search engines, including:

  • Link Popularity
  • Page Saturation
  • Key Term Verification
  • Search Engine-Friendliness
  • Usability
  • Competitor Analysis

<<Go Here To Enter the Drawing for Your Free Assessment >>

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Customer Service Training for Senior Living Communities

Recognizing the critical link among customer satisfaction, loyalty and the "bottom line", ALFA University has engaged Stackpole & Associates to develop and edit its forthcoming Customer Service Training Manual. The Manual will be available for previewing at the ALFA National Conference in May, 2004.

Stackpole & Associates' many years of work with senior living clients has clearly demonstrated that better customer service can improve resident and family satisfaction, employee retention and prevent costly resident turnover. Improving customer service is not about 'smile training', but about building skills, developing recognition & reward systems for employees and creating individual solutions for your customer service issues.

To learn more about the ways Stackpole & Associates can improve customer service in your community, contact us at 1-800-844-9934, or visit our website at

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Upcoming Presentations - Stackpole on the Road

April 18th, 2004
Irving Stackpole will be presenting at the American College of Health Care Administrators (ACHCA) Annual Conference & Exposition, Columbus OH
Presentation: "Whitewater Marketing: The Pace of Change Just Got Faster - Can You Keep Up?"

April 23rd, 2004
Irving Stackpole will be presenting at the Rhode Island Assisted Living Association (RIALA) Annual Meeting, Providence, RI
Presentation: "Satisfaction Is Cheap: Loyalty Is Priceless"

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Healthcare News

HIPAA Could Drive New Banking Services for Healthcare >

Aetna launching new ad campaign >

Doctors criticize WebMD service in letter >

Health Plans Consider Making The Business Case For Prevention >


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Until next time,

Irving L. Stackpole
Stackpole & Associates, Inc.

Stackpole & Associates . One Harvard Street . Brookline, MA 02446
Phone: 617-739-5900 . Fax: 617-739-5929 . Toll Free: 800-844-9934

Please contact us with questions or comments. We look forward to hearing from you.


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