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Health Tourism Markets: Working Toward the Thaw

Health Tourism Markets:
Working Toward the Thaw

A discussion with Irving Stackpole & Laszlo Puczkó
August 26th, 2020
06:00 EDT/ 11:00 BST / 18:00 MYT / 19:00 KST

The Recordings

To watch the recording click here

Register here to download the webinar presentation.

As travel markets start to thaw from a deep freeze; what about health tourism?
Consumers are uncertain about travel and travelling into and out of many destinations remains difficult.

However, consumers have started traveling; what can we do to encourage them to consider health, dental and medical services? Demand is pent up, and as the travel markets begin to thaw, what can we expect?

Among healthcare systems, now that the immediate challenges of the pandemic have passed, how difficult will it be to resume elective and ambulatory procedures? For resorts, spas and other operators focused on the wellness markets, will they be able to resume “normal” business?

How can health tourism providers and destination management organizations plan for the future?

  • Will medical tourism ever “return to normal”?
  • While travel is resuming, how can providers and destinations prepare for business activity in the health, wellness, dental & medical tourism markets?
  • Which travellers will return? What will be their concerns, and what services will they seek?
  • Which segments of these markets will return first?

Please join us on August 26th at 06:00 EDT/ 11:00 BST / 18:00 MYT / 19:00 KST

Find the insights your business needs.

Longtermcare rebuilt

COVID-19 has changed the health tourism markets; stay UPDATED.

This webinar looks at:

  • Preparing for recovery – what providers and destinations need to do now to improve consumer confidence
  • Changes to regional corridors – can travel bubbles in Southeast Asia, Australia & New Zealand and Europe accelerate demand
  • New market segments – coronavirus concerns are changing the way consumers think and feel

The Presenters

Irving Stackpole

Irving Stackpole

With decades of experience, Irving Stackpole is the President of Stackpole & Associates, Inc., a marketing, research, and sales training firm. Founded in 1991, Stackpole & Associates applies scientific marketing principles to develop practical solutions to clients’ challenges. Stackpole & Associates works collaboratively with clients to create innovative and practical solutions to the challenges facing organizations in the rapidly changing health tourism markets. Irving is the co-author of, “Marketing Handbook for Health Tourism”.

Connect with him on LinkedIn here.

Lazelo Health Tourism The Road Ahead Webinar

Laszlo Puczko

Laszlo Puczko has been working in the health and travel arenas for 25+ years. He is the co-founder and CEO of Health Tourism Worldwide a professional services firm specialised in market intelligence, planning and development support for businesses and for destination organizations. The Health Tourism Worldwide team has been active both in medical and wellness tourism. HTWW provides training and mentoring services aiming at competitiveness improvement and wellbeing experience definition. Laszlo is the co-author of, “Marketing Handbook for Health Tourism

Connect with him on LinkedIn here.

If you are a decision-maker for a hospital, wellness spa, dental clinic, cosmetic surgery clinic, or tourism board, this program offers an unbiased look at the likely path to recovery from experienced experts in the health, wellness and medical tourism markets.

Health Tourism Markets: Working Toward the Thaw
August 26th, 2020
06:00 EDT/ 11:00 BST / 18:00 MYT / 19:00 KST

What We Will Talk About

Defining the Issue

Regional demand in the markets for health & wellness tourism was growing before the spread of the SARS-CoV-2 forced the transportation shutdown.
Now that some commercial airline activities returning, the impact of this on health tourism markets by segment will be reviewed.
On the supply side, providers and destinations were marketing aggressively to attract health & wellness, motivated travelers. Now that restrictions on elective procedures have been lifted, the potential return of consumers by service lines will be reviewed.
Both the demand and supply sides of these markets were frozen and are beginning to thaw; correctly anticipating what will happen next will give destinations and providers in advantage.

How the COVID-19 Crisis Has Changed Things

The changes brought about by the COVID-19 pandemic are affecting both the demand and supply sides of the wellness, health & medical tourism markets. Some segments are affected more severely (for example, the elderly), so providers and destinations that want to attract consumers will need to carefully reconsider how to segment their markets. And providers will have to reconsider how to pivot operations and promotions to meet the elective needs of consumers. And everyone, especially commercial airline carriers and destinations will need to carefully manage perceptions of safety in general, and health & wellness travel, in particular.

Access these prior webinars – for free!

Health Tourism Frozen; Waiting for the Thaw

April 29th – Irving Stackpole Health Tourism Grounded: Crisis Communications – how health tourism providers and destination managers can best handle both external & internal communications in a crisis.

May 13th, Irving Stackpole & Laszlo Puczko Health Tourism After COVID-19: The Road Ahead.

June 3, Irving Stackpole & Laszlo Puczko Health Tourism After COVID-19: The Road Ahead Updated.

These webinars were oversubscribed – book your seat now.

We hope you will join us for this free informative webinar.

If you are a decision-maker for a hospital, wellness spa, dental clinic, cosmetic surgery clinic, or tourism board, this program offers an unbiased look at the likely path to recovery from experienced experts in the health, wellness and medical tourism markets.

Health Tourism Markets: Working Toward the Thaw
August 26th, 2020
06:00 EDT/ 11:00 BST / 18:00 MYT / 19:00 KST

All Attendees will receive

passport+covid-19

Recording of the webinar

This session will be recorded, including participants questions and answers, and will be made available to participants after the webinar for further review and sharing.

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health Tourism Worldwide

Stackpole & Associates is a marketing, research & strategy consulting firm focused on healthcare and seniors’ services markets. Irving can be reached directly at istackpole@stackpoleassociates.com.

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