The very term “Strategy” has many different interpretations in common business usage, and is often misunderstood and misapplied by management teams. Strategy, however misused, is the jewel on which the clockworks of an organization runs.
According to Webster, strategy comes from the Greek “strategia”, which means “generalship”. The source root of the word is in the military context, and suggests intelligence, planning and the careful use of resources to accomplish an end – victory. In the context of healthcare, senior living and human services organizations, virtually all of these elements apply, with the exception that “victory” means that the organization was able to fulfill its mission with an adequate margin to continue its existence and prosper.
Stackpole & Associates assists organizations to:
- Identify and articulate strategies that are consistent and compelling
- Integrate strategies into rock-solid competitive positioning
- Create alignments between articulated strategies and operating procedures
- Develop plans for implementing strategic positions
Strategy development, strategic positioning, and the market differentiation that results are distinct from efforts to improve operational effectiveness, or opportunistic attempts to sell a service that management has already developed. Strategy development and strategic positioning require careful and thoughtful assessment of the internal and external environment as well as a challenging analysis of management goals and objectives.
“Therefore a victorious army first wins and then seeks battle: a defeated army first battles and then seeks victory.”
– Sun Tzu, “The Art of War”