The very term "Strategy" has many different interpretations
in common business usage, and is often misunderstood and misapplied
by management teams. Strategy, however misused, is the jewel on
which the clockworks of an organization runs.
According to Webster, strategy comes from the Greek "strategia",
which means "generalship". The source root of the word
is in the military context, and suggests intelligence, planning
and the careful use of resources to accomplish an end - victory.
In the context of healthcare, senior living and human services organizations,
virtually all of these elements apply, with the exception that "victory"
means that the organization was able to fulfill its mission with
an adequate margin to continue its existence and prosper.
Stackpole & Associates assists organizations to:
- Identify and articulate strategies that are consistent and compelling
- Integrate strategies into rock-solid competitive positioning
- Create alignments between articulated strategies and operating
- Develop plans for implementing strategic positions
Strategy development, strategic positioning, and the market differentiation
that results are distinct from efforts to improve operational effectiveness,
or opportunistic attempts to sell a service that management has
already developed. Strategy development and strategic positioning
require careful and thoughtful assessment of the internal and external
environment as well as a challenging analysis of management goals
"Therefore a victorious army first wins and then seeks battle:
a defeated army first battles and then seeks victory."
- Sun Tzu, "The Art of War"
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