Chicken Little Was An Optimist: Marketing in Difficult Times
Presented June 9, to the California Assisted Living Association's Spring Conference and Trade Show in San Francisco. The presentation entitled, "Chicken Little Was An Optimist: Marketing in Difficult Times" looked at the low or no cost marketing and sales tactics which assisted living residences can employ to maintain or improve referrals in this challenging economic environment.
Recession-Proof Marketing
Presented May 15, at the 44th Annual Convocation and Exposition of the American College of Healthcare Administrators in Philadelphia. Reviews the low-cost, no-cost tactics which healthcare providers can adopt to protect and expand market share during difficult economic times. The program focused on leveraging employees as marketing assets, community education, and the best use of customer and employee testimonials.
Selling Your Services Without Selling Your Soul
Presented May 15, at the 44th Annual Convocation and Exposition of the American College of Healthcare Administrators in Philadelphia. Focuses on the principles of influence and persuasion, and how these are applied correctly in healthcare settings, as well as the behavioral skills needed for securing commitment.
Marketing to the High End Patient
On Tuesday, 4 May, Irving gave a presentation at the 4th Annual European Medical Travel Conference in Venice, Italy. The presentation, entitled "Marketing to the High End Patient", covered the important differences between marketing to patients undergoing complex, high acuity procedures, such as joint replacements, bariatric and cardiovascular procedures, and less acute treatments such as dental treatments and cosmetic procedures. The content covered important psychographic and behavioral characteristics of this challenging market.
Medical Tourism: Marketing to Americans
On Monday, April 26th, Irving delivered a presentation at the First Latin American Global Medicine & Wellness Congress in San Jose, Costa Rica. The program entitled "Medical Tourism: Marketing to Americans" focused on the cultural aspects of marketing and sales between Latin America and the United States.
Ethical Influence: Selling Your Services Without Selling Your Soul
On Monday, March 15th, Irving presented a sales training seminar to 41st Annual Conference of the New York Chapter of the American College of Health Care Administrators. The program, entitled “Ethical Influence: Selling Your Services Without Selling Your Soul”, reviewed the basics of effective sales systems and the skills associated with ethical, successful sales.
Satisfaction is Cheap - Loyalty is Priceless
On Monday, March 15th, Irving presented a program targeted to food and dining services managers at the 41st Annual Conference of the New York Chapter of the American College of Health Care Administrators. The program, entitled “Satisfaction is Cheap, Loyalty is Priceless”, focused on the role food and dining services play in resident and family satisfaction and loyalty. Food and dining services are perennially important dimensions of resident and family satisfaction in the long-term care setting, and this program focused on how to improve both satisfaction and loyalty.
Chicken Little Was an Optimist: Marketing in Difficult Times
On Thursday, March 4th, Irving was a keynote speaker at the 2nd Annual District 3 Meeting of the American College of Health Care Administrators. The presentation, “Chicken Little Was an Optimist: Marketing in difficult times” explored the use of three low cost / no cost tactics which health care providers can use to build better relationships with their markets.
Taking Off to Take it Off - A Model for Medical Tourists to Evaluate Bariatric Surgical Services at JCI Hospitals in Latin America
How effective are the marketing efforts of 13 JCI hospitals in Latin America in reaching potential US customers? The research model and findings were delivered in a keynote presentation by Senior Associate, Elizabeth Ziemba, at the Center for Medical Tourism Research's First Annual Conference in San Antonio in January 2010. Along with colleague, Kristin Tyman, this innovative research can be used by prospective medical tourists as well as hospital management to evaluate the quality of services as well as marketing efforts for bariatric surgery offered internationally.
Building Lasting, Loyal Relationships: Marketing for a successful business
Presented on 21 January, 2010, for the Surrey Care Association in Surrey, England.
Ethical Influence: Selling Your Services without Selling Your Soul
Presented at the Winter Marketplace of the American College of Health Care Administrators in Las Vegas Nevada - December 6, 2006
NOTE: Please contact us directly to request this presentation.
Chicken Little Was an Optimist; Marketing in Difficult Times >
Presented at the Winter Marketplace of the American College of Health Care Administrators in Las Vegas Nevada - December 5, 2009.
Generating Leads:
Marketing Mistakes to Avoid >
Presented at the World Medical Tourism and Global Health Congress in Los Angeles - October, 2009.
Leadership Beyond Borders: Who’s On First? >
On Tuesday, 21 July, Irving delivered a seminar, “Leadership Beyond Borders: Who’s On First?” at the 8th Annual Conference of the International Association of Homes and Services for the Aging (IAHSA) in London. The presentation challenges managers and leaders to re-think their traditional models and to make personal commitments to leadership.
Satisfaction is Cheap - Loyalty is Priceless >
Presented May 16, 2009 for the Annual Meeting of the American College of Health Care Administrators (ACHCA) in Providence Rhode Island. This presentation focused on the important differences between customer, consumer and employee satisfaction vs. loyalty and how to more effectively manage for higher levels of loyalty.
Selling Your Services without Selling Your Soul >
Presented May 16, 2009 for the Annual Meeting of the American College of Health Care Administrators (ACHCA) in Providence Rhode Island. This presentation looked at the psychological and behavioral aspects of sales in long term care, including who succeeds in sales and why, how to engage effective, yet ethical principles of influence in sales activities and how to measure sales task clarity and role alignment.
