Market Research

Many organizations would rather live with a problem they cannot solve than accept a solution they do not understand. We work closely with clients to design and implement approaches that clients accept and trust, and produce bottom line results.

Since 1991, Our Assignments Have Included:

  • Feasibility studies
  • Survey design, testing, distribution, data entry and response analysis
  • One-on-one, in-depth interviews
  • Focus groups and mini-group interviews
  • Collection and analysis of available-source data
  • Telephone canvassing
  • Secret shopper studies
  • Conjoint analysis / trade-off studies
  • Polling
  • Perceptual Mapping
  • Segmentation Studies

Stackpole & Associates has the experience to assist with selecting and developing target lists, sample selection and project completion to meet the client’s information needs efficiently, effectively and economically.

What Market Research Can Do For You

  • Measurably improve satisfaction among consumers, staff and customers
  • Secure desirable new customers
  • Improve consumer (e.g., patient or resident) compliance and therefore outcomes
  • Increase recruitment and retention of staff
  • Improve customer / client retention and loyalty;
  • Increase efficiency & profitability.

Our research has shown that small increases in customer loyalty result in significantly larger increases in profit and other organizational benefits, such as operational efficiencies.

Answering the Right Questions

  • Are our customers, clients and staff satisfied?
  • How is the choice of service providers really made?
  • Who are our customers, and what do they really want?
  • Where are the customers we want?
  • Which services are they using now?
  • Why would they switch?
  • Why are some customers loyal, while others are not?

We have assisted numerous clients in researching how decisions are made among their customers, and other important groups. By knowing how decisions are made, and what influences those decisions, an organization can confidently invest in specific programs to influence that customer behavior, and differentiate the organization from its competitors.

Contact Stackpole & Associates to learn how our marketing and research expertise can benefit your organization

Market research Resources for Health Tourism, Aging Services, and Healthcare

Perceptual Mapping in Medical Travel

Improve your competitive position in the medical travel and health tourism markets through perceptual mapping

How local resources and market characteristics make all the difference

One size does not fit all in wellness and medical travel. This has been confirmed again from a recent study that looks at 39 countries and regions. The findings suggest that market opportunities are very much defined by the maturity of the local market as well as the availability of local resources and infrastructure. Marketing […]

Re-imagining health tourism

The pandemic has shown that opportunity in the medical tourism markets may not be sustainable; in fact, the markets are vulnerable. When thinking about health, dental & medical tourism, most of us think of someone traveling from one location to consume services in another location. Health tourism, including medical tourism has so far been thought […]

Health Tourism Outside the Box; It’s bigger out there!

How we think about health or medical tourism might be obstacles that limit the growth of business. The way we conceptualize “health tourism” defines the service and, in many cases restricts our approach to building a sustainable business. Our thinking is a barrier and limits our options. Outside the box, the markets for wellness, health, […]

Critical Creativity in Wellness Services

It may appear that the term ’wellness’ or wellness tourism/travel is some sort of a new thing. It most certainly is not. People have been travelling for better being for centuries. They probably did not label their visits as wellness travel but going to the seaside, visiting mountains, dipping in hot springs, etc. all have […]

These Markets Are Not, “The New Normal”

In our recently published The Marketing Handbook for Health Tourism, my co-author and I focus on the importance of understanding the dynamics occurring in the regional markets for health tourism so as to develop effective plans, allocate resources and create profitable, sustainable businesses. The regional variations in conditions regarding the COVID-19 pandemic makes this process […]

Zombie Nursing Homes: Too important to fail?

Zombie nursing homes are at large in the US, although we haven’t yet acknowledged them. These are nursing homes that have enough money to scrape by, but not enough to re-invest or withstand an economic shock. According to Investopedia: Zombies are companies that earn just enough money to continue operating and service debt but are unable to […]

Post pandemic marketing… really?

Post pandemic marketing… really? Since the public health emergency was declared in the US on February 3, 2020, the consequences on nursing homes (SNFs) and assisted living (ALs) have been severe. As we try to emerge, those of us in congregate care are beginning to have patients / residents trickle back into our buildings. A […]

A call for rational math: when irrational numbers = $439 Billion

In the realm of business fiction, few hyperbolic sector boosters rival the Medical Tourism Association (MTA). Since 2004, the MTA medical tourism promotions machine has cranked out a staggering amount of misinformation, half-truths and self-serving boosterism. It was the MTA which continues to cite the now totally discredited 2007 Deloitte report, and other embarrassingly unsubstantiated […]

If you build it, will they come? Is it OK if they do?

There are many suggestions that international medical travel comes with a wide array of benefits to the destination location. The list of benefits includes the foreign currency spent by the medical traveler, as well as his or her accompanying guests, the healthcare sector employment, advances in treatments and technology in the host location, medical and […]

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