Market Research
Many organizations would rather live with a problem they cannot solve than accept a solution they do not understand. We work closely with clients to design and implement approaches that clients accept and trust, and produce bottom line results.
Since 1991, Our Assignments Have Included:
- Feasibility studies
- Survey design, testing, distribution, data entry and response analysis
- One-on-one, in-depth interviews
- Focus groups and mini-group interviews
- Collection and analysis of available-source data
- Telephone canvassing
- Secret shopper studies
- Conjoint analysis / trade-off studies
- Polling
- Perceptual Mapping
- Segmentation Studies
Stackpole & Associates has the experience to assist with selecting and developing target lists, sample selection and project completion to meet the client’s information needs efficiently, effectively and economically.
What Market Research Can Do For You
- Measurably improve satisfaction among consumers, staff and customers
- Secure desirable new customers
- Improve consumer (e.g., patient or resident) compliance and therefore outcomes
- Increase recruitment and retention of staff
- Improve customer / client retention and loyalty;
- Increase efficiency & profitability.
Our research has shown that small increases in customer loyalty result in significantly larger increases in profit and other organizational benefits, such as operational efficiencies.
Answering the Right Questions
- Are our customers, clients and staff satisfied?
- How is the choice of service providers really made?
- Who are our customers, and what do they really want?
- Where are the customers we want?
- Which services are they using now?
- Why would they switch?
- Why are some customers loyal, while others are not?
We have assisted numerous clients in researching how decisions are made among their customers, and other important groups. By knowing how decisions are made, and what influences those decisions, an organization can confidently invest in specific programs to influence that customer behavior, and differentiate the organization from its competitors.
Contact Stackpole & Associates to learn how our marketing and research expertise can benefit your organization